Mai­son ? Mais Oui !

Wynn Magazine - - MACAU SPOTLIGHT - By heidi mitchell 87

The House of Givenchy finds a home on the Es­planade at Wynn.

Im­pos­si­ble though it may seem, the fash­ion house that brought us the shirt dress, the bag dress, even the lit­tle black dress hasn’t had a bou­tique this side of the At­lantic for the bet­ter part of a decade. To find Ric­cardo Tisci’s la­dy­like looks and sar­to­rial shifts you had to make your way to Saks, or Neiman Mar­cus, or Bar­neys New York. But now all that has changed. Thanks to a new CEO and a global roll­out strat­egy, the brand that so en­am­ored Au­drey Hep­burn and Princess Grace—along with more mod­ern muses like Rooney Mara and Cate Blanchett—has made a brickand-mor­tar come­back to the United States. Not in New York or Mi­ami, but in Las Ve­gas—the city that has ar­guably be­come the re­tail cap­i­tal of Amer­ica. “In 2013, Givenchy em­barked on an in­ter­na­tional re­tail roll­out,” says Se­bas­tian Suhl, who took over oper­a­tions at the fash­ion house in 2012, mov­ing over from COO at Prada. “Our strat­egy is highly se­lec­tive—we will only open our bou­tiques in the very finest lo­ca­tions in key global cities. And since our clien­tele is truly in­ter­na­tional—we have a bal­anced mix of Asian, Amer­i­can, Euro­pean, and Mid­dle Eastern buy­ers—the pre­mium global mar­ket of Las Ve­gas was the log­i­cal choice for the launch of Givenchy re­tail in North Amer­ica.” An added bonus: Givenchy was granted prime real es­tate on the Es­planade at Wynn. Truth be told, Suhl’s cre­ative di­rec­tor wouldn’t have ac­cepted a bou­tique in any other lo­ca­tion. Tisci is an ec­cen­tric de­signer with deep ties to the mu­sic world (he cre­ated the looks for Madonna’s Sticky & Sweet tour and de­signed the cover for Jay Z and Kanye West’s Watch the Throne al­bum), and is a man whose in­spi­ra­tions run the gamut from Vic­to­rian gothic to Ja­panese manga. He doesn’t do typ­i­cal fash­ion shows; a re­cent haute­cou­ture sea­son was shown not on a cat­walk but in a re­gal ho­tel on Paris’s Place Vendôme. Gowns and over­coats were hung from the ceil­ing rather than on mod­els. Set­ting for Tisci is ev­ery­thing. Drama is the point. “The Givenchy store at Wynn Las Ve­gas is an up­dated ver­sion of our Black Box con­cept,” says Suhl. “It fea­tures an im­pos­ing en­trance made of Amer­i­can white im­pe­rial mar­ble with hand-in­laid Tu­nisian black mar­ble podi­ums, a mar­ble shoe sa­lon, and a ter­race over­look­ing the lake.” Un­like most shops that en­cour­age big spenders to fo­cus their at­ten­tion in­side the walls, this un­ex­pected space is flooded with nat­u­ral light from mas­sive win­dows. “I wanted the de­sign to look as much as pos­si­ble like an art

“Givenchy has taken the most spec­tac­u­lar space on the prop­erty.” — hedy woodrow

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