96 Last Call: Spirit For­ward

Wynn Magazine - - CONTENTS - By Chris Stave

Armed with bar­rels and bit­ters, Wynn mixol­o­gist christo­pher Hop­kins ush­ers in the sea­son of trans­for­ma­tion with new takes on clas­sic cock­tails.

Wynn teams with Molton Brown to launch a new line of bath and body ameni­ties that are as in­dul­gent as they are ex­otic.

onka beans are not na­tive to Las Ve­gas. Nor are co­conuts, for that mat­ter. But in­side Wynn and Encore, you may catch your­self lin­ger­ing on a sub­tle trop­i­cal fra­grance that cap­tures a lux­u­ri­ous ocean­side va­ca­tion, cour­tesy of both in­gre­di­ents—the star­ring play­ers in the ex­otic new ameni­ties you’ll find at Wynn and Encore. Like ev­ery­thing else at Wynn, get­ting from con­cept to re­al­ity took years of re­search and in this case, even jour­neys to Brazil to get the scent right. Un­like other from-scratch ini­tia­tives here, this one also re­quired a team of “noses,” both pro­fes­sional and av­o­ca­tional. “We went out to study ev­ery lux­ury amenity line we could find,” says Wynn Ex­ec­u­tive Vice Pres­i­dent and Gen­eral Man­ager Brian Gull­brants of the process that re­sulted in the evoca­tive new ameni­ties. “They were all too fancy, too mas­cu­line, too fem­i­nine. So we de­cided to cre­ate our own line by align­ing with a brand that re­ally un­der­stood our clien­tele.” That brand: Molton Brown, toi­letry sup­plier to the Bri­tish Crown. Vanessa Pru­dent, par­fumeur for the pres­ti­gious Argeville fra­grance com­pany in Grasse, France, was se­lected to work with Steve Wynn on find­ing the best aro­matic ex­pres­sion of the Wynn brand. Pru­dent and Nigel C. Brown, Vice Pres­i­dent of Global Mar­ket­ing for Molton Brown, flew to Brazil to source the in­gre­di­ents that would even­tu­ally wind up in the bot­tles you find in your rooms. “From moor­ing at charm­ing lit­tle vil­lages along the Ama­zon to vis­it­ing the stun­ning white beaches of Praia de Fazenda, our jour­ney of dis­cov­ery led us to these in­gre­di­ents, which per­fectly cap­ture the bliss­ful

Tex­pe­ri­ence of a stay at Wynn,” says Brown. The top note is co­conut, whose milky, sweet scent is syn­ony­mous with a sum­mer hol­i­day feel­ing and a se­duc­tive sense of es­cape. Next comes the com­plex tonka bean; in Brazil it is widely be­lieved that hold­ing the bean in one hand while whis­per­ing a wish leads to its ful­fill­ment. “This re­ally sparked the idea of wish­ing you were on a bliss­ful get­away,” says Brown. Mark John­son, pres­i­dent of Molton Brown Global, re­calls that the brand’s only other cus­tom scent, Or­ange & Berg­amot, was cre­ated in 1973 for the Grosvenor House Ho­tel on Lon­don’s fash­ion­able Park Lane. It re­mains the com­pany’s num­ber one scent to­day, yet it has taken 40 years to con­vince Molton Brown that another ho­tel was up to its stan­dard. This col­lab­o­ra­tion raises the bar on bath and body ameni­ties, from its scent and tex­ture to its lux­u­ri­ous lather and even the pack­ag­ing’s un­der­stated color, shape, and ty­pog­ra­phy. Gull­brants tells how in a shower with­out their glasses, it can be dif­fi­cult for guests to tell a sham­poo from a con­di­tioner. “Mr. Wynn wanted the ex­pe­ri­ence to be easy for our guests,” he says. “So we used the largest font we could fit on the pack­age, sim­ply a word or two telling them what the bot­tle con­tains: Body Wash, Sham­poo, Con­di­tioner.” In­side these small pack­ages are in­di­ca­tors of a very spe­cial prod­uct, in­deed. “Scent plays such a pow­er­ful part in our mem­ory,” says Pru­dent. Her goal was to har­ness that power in an en­tic­ing, de­li­cious, mov­ing fra­grance. Af­ter all, the fra­grance and tex­ture were spe­cially crafted to re­mind guests of their truly lux­u­ri­ous travel ex­pe­ri­ence.

above: Wynn and Encore’s new in-room bath ameni­ties from Molton Brown.

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