Wynn Magazine


- BY JULIET izon

After months of research and planning, The Wynn Collection—a tightly edited boutique of exclusive fashion and cosmetics—opens in July.

Wynn’s newest fashion boutique will open this July with a collection of designers unrivaled on the Strip. Featuring pieces for men and women as well as cosmetics, The Wynn Collection will be the ultimate one-stop shop for exclusive luxury items.

“The inspiratio­n for the store came from a combinatio­n of a few luxury retailers and the Wynn aesthetic,” says Hedy Woodrow, Senior Vice President of Retail for Wynn, who traveled to Europe and Asia to study the store design, fixtures, and layout of retailers to arrive at the final concept. Celebrated interior decorator Roger Thomas, Wynn Design and Developmen­t’s Executive Vice President of Design, and his team conceived a sleek space outfitted in beige, whites, and neutral tones. “At Wynn, we like to use that color palette so that the merchandis­e is always featured,” Woodrow explains. “Roger Thomas’s team has done an incredible job translatin­g various ideas into what will become The Wynn Collection.” Also of utmost importance to the design team was to use luxurious fabrics and wall coverings in the store and to hang artwork inside. “The areas and rooms are designed to allow the guests to soak in the Wynn experience and have it be consistent with our five-star property,” Woodrow says. Even the furniture placement was thoroughly considered; with plenty of areas to lounge with a glass of Champagne, its salon-like environmen­t encourages lingering. At 7,000 square feet, the shop will not only allow each piece to function like artwork, but will also have ample room to feature new collection­s or special pieces. As for which collection­s will be offered, expect only top-tier national and internatio­nal names—around 40 brands, personally chosen by Woodrow. For women, Azzedine Alaïa, Roland Mouret, Valentino, Naeem Khan, Georges Chakra, and Lanvin will be some of the featured labels, with handbags from designers like Judith Leiber and VBH. For men, Ermenegild­o Zegna, John Varvatos, Paul & Shark, and Salvatore Ferragamo will all be available. But The Wynn Collection won’t just sell cocktail attire; it will also stock styles for both men and women from indemand denim designers like AG and 7 for All Mankind. And the shop’s size means it won’t be limited to establishe­d designers. “The design and square footage of the store will allow us to feature new and up-andcoming designers as well,” Woodrow says. There are also plans to use the space for designer trunk shows and philanthro­pic events that benefit the local community. The newest addition to The Wynn Collection is also one of the most glamorous: Tom Ford Beauty. Known for its hyperpigme­nted products, the brand has gained a loyal following, especially for its lipsticks. Having Tom Ford here “means our guest can be outfitted from head to toe,” Woodrow says. “You can shop for day or evening and have your makeup done, all in one place.” Luxury, glamour, and convenienc­e: a perfect trifecta. n

“The areas and rooms are designed To allow guests To soak in The Wynn experience.” — hedy woodrow

 ??  ?? Wynn Senior Vice President of Retail Hedy Woodrow.
Wynn Senior Vice President of Retail Hedy Woodrow.

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