reid bramblett

Who better to pen our “Made in Italy” story than Reid Bramblett, who developed his popular Reidsitaly.com site after covering Italy in more than 25 guidebooks? “On the very first day of researching my very first book, Frommer’s Tuscany & Umbria,” Bramblett says, “Ferragamo’s Florence flagship was across the street from my hotel, so it became the first store (and museum) I ever reviewed.” Bramblett has since won awards for his trip-planning site, Reidsguides.com, and as a daily travel reporter for MSNBC.COM. He has also been Associate Editor of Budget Travel magazine and a contributing writer to Traveland Leisure.com and Condé Nast’s Concierge.com. “It was fun to revisit the Florence fashion scene,” he says. “Especially at a time when Gucci is rediscovering its roots— and its mojo—under new creative direction.”