傳揚經典:高級訂製時裝屋隆重開業

源自比華利山莊的奢華訂製男裝傳奇品牌Bi­jan,在永利隆重開張精品店。Bi­jan的擁躉從此多了一個全新的朝拜聖地,而首次接觸到Bi­jan的優雅氣質的人們,也得以在店中領略品牌的傳奇魅力。

Wynn Magazine - - CONTENTS - By Matt Ste­wart

源自比華利山莊的奢華訂製男裝傳奇品牌Bi­jan,在永利隆重開張精品店。Bi­jan的擁躉從此多了一個全新的朝拜聖地,而首次接觸到Bi­jan的優雅氣質的人們,也得以在店中領略品牌的傳奇魅力。

A bas­tion of be­spoke lux­ury menswear in Bev­erly Hills, Bi­jan’s new bou­tique in Wynn Las Ve­gas gives both devo­tees and those ex­pe­ri­enc­ing its el­e­gance for the first time a por­tal into its leg­endary her­itage.

Bi­jan時裝屋的客戶名單包括了全球眾多政要名人,40多年來,品牌一直在為世界各國的精英運動員、總統、皇室成員、荷李活明星和行業領袖提供高級訂製服務。對於全世界的精英來說,能在羅迪歐大道的Bi­jan店裡成功預約一次量身訂製服務,是一種高級品味的象徵。因此,這間時裝精品店感覺上有點像野心家們的聖殿(它通常被稱為“全世界最貴的商店”)。儘管Bi­jan在羅迪歐大道的店址上長年停泊著一輛黃色豪華房車,已經成為品牌的標誌性風景,但永利的新店在風格上有進一步創新。新店面積2500英尺,位於永利名店街的Wynn Col­lec­tion精品店旁邊。Wynn Col­lec­tion裡匯聚了全拉斯維加斯獨家的男裝品牌和豐富的女士首飾。Bi­jan品牌如今由Ni­co­las Bi­jan Pakzad接掌,這位26歲的Bi­jan家族新星有著極具前瞻性的視野,可以預見將帶領Bi­jan品牌進入全新紀元。

AN ICONIC STOP FOR THE WORLD’S POWER BRO­KERS, the House of Bi­jan has been dress­ing ath­letes, pres­i­dents, roy­alty (both Hol­ly­wood and ac­tual) and cap­tains of in­dus­try for more than 40 years. Se­cur­ing an ap­point­ment to be out­fit­ted in its Rodeo Drive lo­cale has be­come a rite of style pas­sage for the world’s elite. It is no co­in­ci­dence that this bou­tique feels a bit like holy ground for as­pi­rants (it is of­ten re­ferred to as “the world’s most ex­pen­sive store”). And al­though the brand has been syn­ony­mous with its Rodeo Drive ad­dress for as many years as it has parked its sig­na­ture yel­low lux­ury ve­hi­cles out­side, Bi­jan is get­ting a lit­tle style shakeup in the form of an ex­pan­sion into Wynn. The new 2,500-square-foot bou­tique on the es­planade next to Wynn Col­lec­tion bou­tique car­ries Las Ve­gas-ex­clu­sive menswear and op­u­lent women’s ac­ces­sories, and sig­nals a new era for Bi­jan, now helmed by Ni­co­las Bi­jan Pakzad, the leg­endary fam­ily brand’s for­ward-think­ing, 26-year-old scion.

1976年, Bi­jan Pakzad從德黑蘭移民洛杉磯三年後,在比華利山莊創立了這家傳奇男裝店。在其後四十年裡, Bi­jan的客戶名單裡逐漸充滿了世界上最有權勢的名字,包括美國總統列根、老布殊和兒子小布殊、比爾克林頓、·奧巴馬、英國首相貝理雅,時裝設計師Os­car de la Renta、Tom Ford、Gior­gio Ar­mani,荷李活巨星Al Pa­cino, Tom Cruise和An­thony Hop­kin­s等等。父親在2011年過世後, Ni­co­las Bi­jan Pakzad意識到,父親將畢生投身行業生意所積累下來的經驗傳授給他,可以從中總結出掌管Bi­jan品牌的關鍵所在。Ni­co­las說:「父親個性非常鮮明,是我最好的榜樣。我不僅從他的職業生涯中汲取經驗,而且從他本人身上也學到了非常多。我與父親合作無間,因此我們能夠精細準確地執行和擴充他定下來的各項守則。」Bi­jan和永利集團的合作夥伴關係,源於Ni­co­las和父親與史提芬永利先生之間多年來的良好私交。「永利先生30多年前就開始和我們一起逛街購物了。」Ni­co­las回憶說:「九個月前他打電話給我,說他正在開展一個新項目,希望我們過去開店。第二天一早我就和執行小組坐飛機過去並簽下合同。永利度假村擁有極佳的活力和氛圍,而且我們品牌有許多來自世界各地的客戶也同樣是永利客戶,所以造就了這次出色的品牌聯姻。」這間全新店鋪將Bi­jan最出色的品牌傳統與 Ni­co­las的青春活力風格融於一體。比華利山莊旗艦店的常客會在永利店裡找到熟悉的元素,比如為預約量身服務提供接送的標誌性黃色勞斯萊斯房車,在店鋪門口迎接客人的一對14英尺高的氣派大門,用Bi­jan香水瓶製作的獨特造型吊燈,大膽的色彩運用,還有活力十足的主題風格配色。最重要的是,賓客將在新店裡體驗到同樣高水平的製作質素、度身定製的奢華服務和對細節的極致專注,這正是Bi­jan品牌四十多年來的盛名所在。Bi­jan永利店最特別的地方是僅在本店獨家出售的品牌系列。Ni­co­las介紹說:「我們正在製作一系列精美的設計,與大家在比華利山莊店鋪內看到的貨品風格截然不同。其中會有大量休閒風格服裝,漂亮的運動外套,皮革、駱馬毛外套等等,設計靈感源自拉斯維加斯,所以看起來會很高雅又有休閒感。這個系列裡每一款設計都僅限推出一到兩件貨品,這樣我們就可以根據每位顧客的個人品味,以同樣的價格為他量身訂製出更適合的款式。由此我們也能通過各種細節來為客人提供整體造型建議,比如在外套、西褲、皮鞋或領帶的內側繡上編號,或者製作一個相簿,裡面記錄了各種搭配建議,方便客人知道如何與他擁有的其它Bi­jan單品搭配起來。無論是光顧了我們店鋪四十年還是四個月的客人,我們都很樂意為他提供服務。」Ni­co­las將這次與永利的合作視作人生路上的一個里程碑,因為他正在創立屬於自己的風格,希望進一步擴大Bi­jan品牌的影響力。他對拉斯維加斯和Bi­jan新店的熱情和投入顯而易見。他說:「拉斯維加斯洋溢著充沛的活力,世界上沒有其它地方可比。這裡以紙醉金迷、流光溢彩、奢華尊貴著稱,這也正是Bi­jan的特點,因此這次合作的感覺非常完美契合。」 Bi­jan Pakzad founded his iconic Bev­erly Hills bou­tique in 1976, three years af­ter em­i­grat­ing from Tehran to Los An­ge­les. Over the next four decades, Bi­jan’s ros­ter of clients grew to read like a Who’s Who of the world’s most pow­er­ful, in­clud­ing Ron­ald Rea­gan, Ge­orge H.W. and Ge­orge W. Bush, Bill Clin­ton, Barack Obama, Tony Blair, Os­car de la Renta, Tom Ford, Gior­gio Ar­mani, Al Pa­cino, Tom Cruise and An­thony Hop­kins. Af­ter the pass­ing of his fa­ther in 2011, Ni­co­las Bi­jan Pakzad re­al­ized that the key to as­sum­ing the reins at Bi­jan could be found in the lessons Pakzad had taught him over an en­tire life­time spent in the busi­ness. “He was a huge per­son­al­ity, so I had great shoes to fill,” Ni­co­las says. “I took the op­por­tu­nity to learn from not only his ca­reer, but from the peo­ple who’ve been here since the be­gin­ning. Work­ing as a team has al­lowed us to elab­o­rate and ex­pand on the prin­ci­ples he laid down.” The Bi­jan and Wynn part­ner­ship owes much to the Bi­jan scion’s fresh think­ing about grow­ing the brand—and the syn­chronic­ity he saw be­tween Bi­jan and Wynn Re­sorts. “Nine months ago, we be­gan talk­ing with Wynn about its in­cred­i­ble ex­pan­sion. The re­sort has an in­cred­i­ble energy and at­mos­phere, plus so many of our clients from around the world are also Wynn clients, so it makes for a great mar­riage.” This new lo­ca­tion blends the best of Bi­jan’s her­itage with a vigor that speaks to Ni­co­las’ youth and energy. Long-term habitués of the Bev­erly Hills flag­ship will find fa­mil­iar el­e­ments at Wynn, such as a sig­na­ture yel­low Rolls-royce to chauf­feur them to and from ap­point­ments, an im­pos­ing pair of 14-foot-high doors greet­ing them at the en­trance, a grandly whim­si­cal chan­de­lier made of Bi­jan per­fume bot­tles, and bold hues and vi­brant color com­bi­na­tions that are cen­tral to the house’s DNA. Most im­por­tantly, clients will ex­pe­ri­ence the same high level of qual­ity, per­sonal lux­ury and at­ten­tion to de­tail that has been a hall­mark of Bi­jan for more than four decades. What sets Bi­jan at Wynn apart most are the ex­clu­sive col­lec­tions there. “We are mak­ing beau­ti­ful pieces that are in­her­ently dif­fer­ent from what you are see­ing in Bev­erly Hills,” Ni­co­las says. “There are a lot of ca­sual pieces, beau­ti­ful sports jack­ets, leathers, vicuña jack­ets that are in­spired by Las Ve­gas, so the look is el­e­gant but re­laxed. Ev­ery de­sign in the col­lec­tions will con­sist of one or two pieces. We are then able to cus­tom­ize them to a client’s in­di­vid­ual tastes at the same price. From there we are able to show the gen­tle­man what he can wear with what by pro­vid­ing de­tails such as mono­gram­ming a num­ber in­side a jacket, trouser, shoe or tie, or cre­at­ing a photo al­bum of dif­fer­ent com­bi­na­tions so that he knows how to put it to­gether with his other Bi­jan pieces. We are happy to do this whether a client has been shop­ping with us for 40 years or four months.” Ni­co­las sees the part­ner­ship with Wynn as a rite of his own pas­sage, as he be­gins cre­at­ing his own legacy and ex­pand­ing Bi­jan’s reach. His en­thu­si­asm for Las Ve­gas and Bi­jan’s place there is pal­pa­ble. “The energy in Las Ve­gas is like nowhere else in the world,” he says. “It is a place known for over-the-top op­u­lence, color, lux­ury and ex­clu­siv­ity. That is what Bi­jan is about, so it feels like a per­fect fit.”

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