DACIA: THE GENIAL STROKE THAT TRANSFORMED RENAULT
Thanks to the acquisition of Romanian manufacturer Dacia in 1999, Renault has conquered new markets and gained profitability. Undoubtedly, low cost has become an underpinning for the Renault Group. Without that foundation and the association with the Nissan and Mitsubishi brands, they could definitely not be among the world’s leading automakers. You only have to check out the figures. Logan: 192 000 vehicles sold since the beginning of the year; Sandero: 320 000 units; Duster: 240 000; Kwid: 110000. Over one million cars sold worldwide, almost 40 % of the Renault Group’s total sale share in the first eight months of 2018. Without these low-cost cars, profitability would not reach 6.4 % of the sales This low-cost knowhow, renamed as “Global Access” since then, remained a one-of-a-kind concept in the automotive world. And on the heels of these early-going hits, Renault has been able to decline it in a wide range of models.