Great STRENGHTS

Excelencias from the Caribbean & the Americas - - Editorial - Jose Car­los de San­ti­ago

As a proud mem­ber of the grand tourism fam­ily of the Caribbean and the Amer­i­cas and see­ing with each pass­ing is­sue the re­newal of the orig­i­nal ideal of spread­ing the cul­tural, nat­u­ral and his­toric val­ues of this charm­ing half of the planet to the rest of the world, this new pre­sen­ta­tion of the Ex­ce­len­cias mag­a­zine praises the painstak­ing ef­forts con­ducted in the course of these months by both the pub­lic and pri­vate sec­tors to weather the storm of the in­ter­na­tional eco­nomic cri­sis.

The good num­bers the Latin Amer­i­can and Caribbean travel des­ti­na­tions put on the board dur­ing the Holy Week hol­i­days have served to beef out the re­bound the re­gion’s in­dus­try be­gan hint­ing at in the past two quar­ters. And these are en­cour­ag­ing news as we move into a new sum­mer­time and leave the first half of the on­go­ing year be­hind.

Thus, these fig­ure bear out the UNWTO’S lat­est fore­casts that sug­gest that the Amer­i­cas will be stag­ing a mod­er­ate re­cov­ery in 2010 some­where be­tween 2 and  per­cent, a growth rate that will def­i­nitely over­come the side ef­fects of the  per­cent slump en­dured by the re­gion in 200 and will pave the way for the year 2011 to post bet­ter than or sim­i­lar num­bers to those scored be­fore the cri­sis broke out.

In­vest­ment in in­fra­struc­ture is get­ting a new lease on life and air­lift is get­ting bet­ter now fol­low­ing last year’s mod­er­a­tion trend. Pro­mo­tion is back on track, with ma­jor en­deav­ors now un­der­way in terms of world­wide com­mu­ni­ca­tions and based on a par­tic­u­lar in­ter­est in such mar­kets as Rus­sia, In­dia and China. If well at­tended, these coun­tries could emerge as large out­bound mar­kets for Latin Amer­ica and the Caribbean as a re­sult of their grow­ing mid­dle-class seg­ments and their cit­i­zens’ po­ten­tials to em­bark on long-haul trips over­seas.

The poli­cies, the lay­out and im­ple­men­ta­tion of mul­ti­des­ti­na­tion pro­grams with rev­enues that bring com­mon ben­e­fits for a par­tic­u­lar re­gion or a com­mu­nity of na­tions, the piece­meal move to­ward high-end travel of­fers and the in­creas­ingly ac­tive role played by lo­cal in­com­ing agen­cies in the de­vel­op­ment of non-ho­tel of­fer­ings –they open un­lim­ited pos­si­bil­i­ties to fur­ther know the des­ti­na­tions with far more af­ford­abil­ity when it comes to trav­el­ing– are, ex­perts say, the great strengths the Latin Amer­i­can and Caribbean travel in­dus­try has clung to and made head­way with.

A re­cent study –dis­closed by Euromon­i­tor In­ter­na­tional, a con­sult­ing firm– made a point when it said that the on­go­ing year will turn out a pe­riod of re­cov­ery and sta­bi­liza­tion for the re­gion’s travel in­dus­try. And 2011, the re­port adds, will be the year “when Mex­ico, Peru, Chile and the Caribbean, with Brazil lead­ing the pack, will even­tu­ally go back on the grow­ing track.” Once again, our con­fi­dence and ad­mi­ra­tion go out to the Caribbean and Latin Amer­ica

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