Ex­clu­sive­ness and Lux­ury

OVER THE PAST 20 YEARS, THE UT­MOST WORLD EVENT ON PRE­MIUM CIGARS HAS SPREAD THE HA­BANO CUL­TURE AND LEG­END AS A GEN­UINE CUBAN REP­RE­SEN­TA­TIVE, WHICH STANDS OUT AMONG THE MOST EX­CLU­SIVE AND LUX­U­RI­OUS PROD­UCTS ON THE PLANET

Excelencias from the Caribbean & the Americas - - CONTENTS - BY / AMADO DE LA ROSA LABRADA PHO­TOS / FERVAL / ALVITE / EX­CE­LEN­CIAS ARCHIVES

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In its 20th edi­tion, the Ha­bano Fes­ti­val un­doubt­edly stands out as the most im­por­tant in­ter­na­tional event in the pre­mium cigar realm, since it has spread the word out on such fa­mous and gen­uine Cuban prod­uct, which in turn has be­come one of the most ex­clu­sive prod­ucts on the face of the earth.

Just as planned by its or­ga­niz­ers –Ha­banos S.A. and Tabacuba- this an­nual event since its cre­ation back in 1999, has also spread the cul­ture and leg­end of Ha­banos and has be­come an im­por­tant show­room for its most em­blem­atic and new prod­ucts, which have set trends in the cigar-re­lated world.

The first edi­tion of the Fes­ti­val was held in 1999 and, among other events, it hosted the world pre­miere of Trinidad brand and the roll­out of Reserva del Mile­nio –porce­lain jars rep­re­sent­ing such brands as Cohiba, Mon­te­cristo and Cuaba. More­over, a hu­mi­dor was raf­fled, which was part of a lim­ited se­ries made up of 21 pieces that con­tained 2,000 Ha­banos.

The sec­ond edi­tion took place a year later and it in­cluded ori­gin re­views and tast­ing ses­sions, fo­cused on the an­niver­saries of in­ter­na­tion­ally pres­ti­gious brands: Hoyo de Monterrey cel­e­brated 135 years of ex­is­tence; Romeo y Juli­eta, 125; Punch, 160; La Glo­ria Cubana, 115; Partagás, Ramón Al­lones and San­cho Panza, 155; Mon­te­cristo, 65 and San Luis Rey, 60.

The cel­e­bra­tion of brand an­niver­saries con­tin­ued in 2001 dur­ing the third Fes­ti­val. Cohiba's 35th an­niver­sary took cen­ter stage in this event.

The fourth edi­tion's pro­gram paid trib­ute to the fifth an­niver­sary of renowned Ve­gas Robaina brand. The event also paid homage to the 95 years of Belinda brand, Bolí­var's cen­te­nary and El Rey del Mundo's 120th birth­day.

The fifth Fes­ti­val was or­ga­nized in 2003 and his­tory played the lead­ing role in this edi­tion, since most of the event was ded­i­cated to the 510th an­niver­sary of Ha­bano's ar­rival in the Old World. This edi­tion dis­played the most pres­ti­gious brands in the cigar realm, such as Cohiba, Mon­te­cristo, Romeo y Juli­eta, Partagás and Hoyo de Monterrey. On the other hand, at­ten­dees cel­e­brated the fifth an­niver­sary of Trinidad brand.

Ed­mundo de Mon­te­cristo is a stand­out among these ex­clu­sive trea­sures. It was launched in the sixth edi­tion of this fes­ti­val, back in 2004, when spe­cial trib­ute was paid to Win­ston Churchill. His pas­sion for Cuban Black To­bacco gave birth to one of the most renowned sizes –Churchill- which is presently a mem­ber of Ha­banos S.A.'S well-as­sorted vi­tola port­fo­lio.

Pirámide de Partagás (Se­rie P Nº 2), put out in the 2005 edi­tion, is also out­stand­ing; as well as Short Churchill de Romeo y Juli­eta and Cohiba Be­hike in 2006, Reserva de Mon­te­cristo No. 4 and Línea Maduro 5 in 2007, Cohiba's new Cuban ma­ture wrap­per called maduro. Its three vitolas are Ge­nios, (ring gauge 52 x 140mm), Mági­cos (ring gauge 52 x 115 mm), and Se­cre­tos (ring gauge 40 x 110mm).

Reserva de Mon­te­cristo was also un­veiled as a trib­ute to Mon­te­cristo No. 4, the best­selling vi­tola in his­tory, with a bil­lion cigars rolled since 1935 when it was launched.

A year later, Epicure Es­pe­cial de Hoyo de Monterrey and H. Up­mann Mágnum 50 were the stars dur­ing the 10th Ha­bano Fes­ti­val held in 2008. Dur­ing its first decade, the event be­came the most out­stand­ing in­ter­na­tional space in the cigar realm.

The 11th edi­tion of the Ha­bano Fes­ti­val in 2009 put Mon­te­cristo Open, the first line of its most renowned brand, on the map. And so did with Cohiba's first Gran Reserva de Ha­banos, the most pres­ti­gious line in the cigar world, with its em­blem­atic Siglo VI vi­tola (ring gauge 52 x 150mm long).

The launch of Mon­te­cristo Open in­creased the range of choices within Mon­te­cristo's port­fo­lio with four vitolas to please those who love this brand: Ea­gle (ring gauge 54 x 150mm long), Re­gata (ring gauge 46 x 135mm long), Master (ring gauge 50 x 124mm long) and Ju­nior (ring gauge 38 x 110mm long).

Trinidad brand port­fo­lio was beefed up by Robustos T (ring gauge 50 x 124 mm long). This vi­tola adds the brand's clas­sic blend and taste.

At­ten­dees to the 12th Fes­ti­val (2010) puffed on the Cohiba Be­hike vi­tola, Cohiba's new line and the most ex­cep­tional of all, in­tro­duced with three vitolas: BHK 52, BHK 54 and BHK 56, with a blend that first in­tro­duced “Me­dio Tiempo”, a scarce to­bacco leaf that de­liv­ers ex­cep­tional char­ac­ter and taste.

Other gems of Cuba's to­bacco in­dus­try are the first Gran Reserva Mon­te­cristo and the new Partagás Se­ries E, which were rolled out in the course of the 13th edi­tion of the Fes­ti­val in 2011.

The new Mon­te­cristo No. 2 Gran Reserva Cosecha 2005, the brand's first grand re­serve, had a num­bered pro­duc­tion of 5,000 boxes.

Like­wise, those who at­tended the 13th Fes­ti­val en­joyed Partagás' new prod­ucts, with the in­tro­duc­tion of Se­rie E No. 2 and Se­rie D No. 5. They also tasted the brand-new H. Up­mann Half Corona, a size to be en­joyed at any mo­ment by peo­ple cut­ting their teeth in the Ha­bano cul­ture.

On the other hand, Edi­ciones Lim­i­tadas 2011 in­cluded Cohiba 1966, fac­tory vi­tola Cañon­azo Es­pe­cial, ring gauge 52 x 166 mm. This Edi­ción Lim­i­tada com­mem­o­rates the 45th an­niver­sary of the cre­ation of the Cohiba brand.

The launch of the cel­e­brated Ed­mundo de Mon­te­cristo, dur­ing the sixth edi­tion of the Ha­bano Fes­ti­val, paid trib­ute to Win­ston Churchill, whose pas­sion for Cuban black to­bacco prompted the ad­di­tion of the Churchill size to Ha­banos S.A.’S vi­tola port­fo­lio

EPICURE NO. 2, HOYO DE MONTERREY

PE­TIT ED­MUNDO, DE MON­TE­CRISTO

PIRÁMIDE DE PARTAGÁS (SE­RIE P Nº2),

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