Ha­banos World Chal­lenger, A Prize for the Very Best

Excelencias from the Caribbean & the Americas - - CONTENTS - BY / JORGE COROMINA PHO­TOS / HA­BANOS, S.A.

HA­BANOS S.A., THE WORLD’S LEAD­ING COM­PANY IN THE MAR­KET­ING OF THE BEST PRE­MIUM CIGARS ON THE FACE OF THE EARTH, NEVER CEASES TO FOS­TER THE KNOWL­EDGE ABOUT CUBAN TO­BACCO IN A BID TO COME UP WITH A LIFE­STYLE THAT DOES MAKE A DIF­FER­ENCE AMONG THOSE WHO LOVE LUX­URY, ES­PE­CIALLY HA­BANOS

Anew con­test will make its de­but in this Ha­bano Fes­ti­val, the most pres­ti­gious event in the world de­voted to the best pre­mium cigars on the planet that this year is hold­ing its 20th edi­tion.

Since it saw the light of day twenty years ago, the Ha­bano Fes­ti­val has been char­ac­ter­ized by con­tests and ini­tia­tives that have gar­nered in­ter­na­tional sig­nif­i­cance and to­day rank high as bench­marks for con­nois­seurs, spe­cial­ists, re­tail­ers and afi­ciona­dos of Cuban cigars.

Such ini­tia­tives as the In­ter­na­tional Ha­banosom­me­lier Con­test or the muchac­claimed pair­ings be­tween ha­banos and a va­ri­ety of prod­ucts, such as cog­nacs, spir­its, Cuban rum, cof­fee and choco­late, are now in­dis­sol­u­ble parts of each and ev­ery edi­tion of this an­nual fes­ti­val.

Now, after hav­ing cov­ered a suc­cess-laden course for twenty years, the 2018 fes­ti­val will be the frame­work of choice for the pre­miere edi­tion of the Ha­bano World Chal­lenge, a con­test that will cer­tify the world's most knowl­edge­able cou­ple in the realm of ha­banos as far as both the­ory and ex­per­tise are con­cerned.

The emer­gence of the Ha­bano World Chal­lenge crowns the ef­forts the Ha­bano Academy has been con­duct­ing for a num­ber of years. This en­tity cer­ti­fies ex­perts from all around the world in a bid to en­sure the timely, ad­e­quate and ac­cu­rate trans­mis­sion of knowl­edge about the ha­bano, as well as the cul­ture linked to the best to­bacco un­der the sun. Year after year, the Ha­bano Academy gath­ers spe­cial­ists from many coun­tries in Ha­vana. All of them must en­dure a se­ries of tough ex­ams within a Master course that will en­ti­tle them to put to­gether ju­nior and se­nior cour­ses back home for their fel­low coun­try­men, peo­ple who need to step up their knowl­edge on such an ex­clu­sive prod­uct as the ha­bano. Now back to the Ha­bano World Chal­lenge, –the guide­lines are posted on www.ha­banos. com, Ha­banos S.A.'S of­fi­cial web­site- this con­test will con­sists of two stages. In a first round, each coun­try will hold a lo­cal con­test to hand­pick the win­ning cou­ple that will rep­re­sent their na­tion in the grand fi­nale in Ha­vana. Dur­ing the sec­ond stage, a jury will se­lect the win­ners from among the par­tic­i­pat­ing duos. The Ha­banos S.A. web­site and the Book of the Ha­bano are no doubt the foun­da­tions of all the knowl­edge around the uni­verse of the finest pre­mium cigars. There­fore, train­ing pro­grams in ev­ery coun­try must nec­es­sar­ily be based on these two orig­i­nal ha­bano sources. And this un­der­scores once again the un­break­able link­age be­tween the Ha­bano Academy and this new con­test that will un­fold for the first time dur­ing the 20th edi­tion of this in­ter­na­tion­ally-ac­claimed fes­ti­val.

Ac­cord­ing to top ex­ec­u­tives from Ha­banos S.A., those that have grad­u­ated from the Ha­bano Academy and make it to the fi­nal round of the Ha­bano World Chal­lenge –de­pend­ing on their cer­ti­fi­ca­tion level– should be granted ad­di­tional scores to their fi­nal tabs in the face of the com­pe­ti­tion.

This ini­tia­tive will not only make the con­test twice as much at­trac­tive, but it will also help to fur­ther un­der­line the im­por­tance of the Master cour­ses that are held in the Cuban cap­i­tal.

Even be­fore the show­down be­gins, the open­ing edi­tion of the Ha­bano World Chal­lenge is al­ready promis­ing emo­tions ga­lore.

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