PAST, PRESENT AND FU­TURE OF THE HA­BANO

Excelencias from the Caribbean & the Americas - - THE 20TH HABANO FESTIVAL - Ha­banos S.A. Co-pres­i­dents Luis Sánchez-har­guindey Pardo de Vera and Ino­cente Núñez Blanco

The year 2018 has be­gun and along with it comes the 20th an­niver­sary of the Ha­bano Fes­ti­val. We're proud to say that we have been host­ing the largest in­ter­na­tional meet­ing for lovers of the world's best to­bacco.

Ev­ery year since its birth back in 1999, smok­ers, hand­crafters, col­lec­tors and count­less pro­fes­sion­als in the realm of Ha­banos plunge them­selves into Cuba's most au­tochthonous roots to pay trib­ute to one of its most sought-after prod­ucts: Ha­bano. The Ha­bano Fes­ti­val has had in at­ten­dance sev­eral per­son­al­i­ties from pol­i­tics, eco­nomics, mu­sic, film­mak­ing, art, lit­er­a­ture, sports or mass me­dia that have wanted to be a part of a unique and ex­cep­tional vi­sion of the Ha­bano in the course of these twenty years.

Some of the boldface names have been No­bel Prize-win­ning au­thor Gabriel Gar­cia Mar­quez, movie stars like Joseph Fi­ennes, Jeremy Irons and Jack Ni­chol­son, or Cuban artists such as Com­pay Se­gundo or Chu­cho Valdés, among many oth­ers.

The Fes­ti­val ful­fills the ba­sic job of trans­mit­ting cul­ture and serves as an ex­cep­tional frame­work to share the pas­sion of puff­ing on a Ha­bano in its coun­try of ori­gin. Thanks to this event, the knowl­edge about Ha­bano as one of the most ex­clu­sive lux­ury prod­ucts world­wide has been en­cour­aged.

Over these two decades, the Ha­bano Fes­ti­val has also been a show­room for the pre­sen­ta­tion of the lat­est and most em­blem­atic Ha­bano prod­ucts, which have even­tu­ally be­come trendsetters in the in­ter­na­tional to­bacco uni­verse. The Fes­ti­val has evolved by the hand of our prod­ucts, which year after year awe con­sumers and afi­ciona­dos of the world's finest cigar: Ha­bano.

One of the Fes­ti­val's ma­jor ob­jec­tives is the un­veil­ing of star prod­ucts, cou­pled with the lat­est mar­ket launches from Ha­banos S.A. In the course of these twenty years we have rolled out such em­blem­atic prod­ucts as Mon­te­cristo Ed­mundo, Gran Reserva de Partagás (Se­rie P Nº2), Short Churchills de Romeo y Juli­eta, Cohiba Be­hike or Cohiba Maduro 5. These are just a few of the main suc­cesses for the com­pany in terms of launches, which stand for one­and-only mo­ments that will al­ways be re­mem­bered within the frame­work of the Ha­bano Fes­ti­val.

The 20th Ha­bano Fes­ti­val will fea­ture the Cohiba brand, with its Reserva Cosecha 2014 as its most pre­mium choice of all, and Partagás Línea Maduro with a cou­ple of vitolas so far un­seen in the brand. What's more, there will be ma­jor new­com­ers, such as Le Hoyo de Río Seco –within the Hoyo de Monterrey brand- and Romeo y Juli­eta Grand Churchills, as a spe­cial prod­uct to mark the Fes­ti­val's 20th an­niver­sary, also with a vi­tola not seen be­fore in Ha­banos' port­fo­lio. For Ha­banos, S.A., the Ha­bano Fes­ti­val rep­re­sents more than ever the past, the present and the fu­ture of Ha­bano. It's our in­ten­sion to heighten the im­age of Ha­bano and our brands to the ut­most around the globe. The Ha­bano Fes­ti­val is and will al­ways be a ref­er­ence event in the world and, there­fore, it must con­tinue im­prov­ing both in con­cep­tu­al­iza­tion and in the launches we make dur­ing this gath­er­ing, let alone in the rest of the ac­tiv­i­ties that un­fold within the Fes­ti­val. It's our in­ten­tion to move on to­ward an in­creas­ingly creative, more global and in­no­va­tive Fes­ti­val, able to con­nect our fol­low­ers world­wide; an event in which those in at­ten­dance could live out a unique ex­pe­ri­ence in an ex­clu­sive en­vi­ron­ment for Ha­bano lovers.

The Fes­ti­val ful­fills the ba­sic job of trans­mit­ting cul­ture and serves as an ex­cep­tional frame­work to share the pas­sion of puff­ing on a Ha­bano in its coun­try of ori­gin

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