De­sa­lia: Un­li­mi­ted Plea­su­re


Excelencias Turísticas del caribe y las Américas - - Cultura / Culture -

Beach, mu­sic, dan­cing and fun! The Ca­rib­bean's big party could al­so be the chan­ce of your li­fe­ti­me. Sin­ce 2007 at Ca­be­za de Toro, Pun­ta Ca­na, in the Do­mi­ni­can Re­pu­blic, thou­sands of peo­ple dress in whi­te every year and to­get­her they li­ve un­for­get­ta­ble ex­pe­rien­ces. They are de­lu­xe hosts who turn this event in­to an elec­tro­nic mu­sic re­fe­ren­ce.

That ex­plains the ever-gro­wing num­ber of visitors who come from all around the world and land in the Do­mi­ni­can Re­pu­blic not only to ta­ke a swim in its awe­so­me bea­ches, stay at all-in­clu­si­ve re­sorts or ma­ke a grand tour to fa­bu­lous Sao­na Is­land or to the Museum of Rum, but al­so to be the stars of the De­sa­lia Mu­sic, Bar­ce­ló Rum's ce­le­bra­tion of choi­ce and an ideal gat­he­ring to ma­ke the sen­ses feel di­vi­ne, let alo­ne wit­ness and ha­ve a hands-on at­ten­dan­ce to peer­less con­certs. From the word go, that's been the idea of the is­land na­tion's lea­ding rum-ma­king com­pany: to bring joy and hap­pi­ness and good vi­bes, pro­mo­te sup­port and re­cog­ni­tion to the mu­sic in­dustry and to the new breed of per­for­mers. That's why ma­jor dee­jays and pro­du­cers hudd­le in the Do­mi­ni­can Re­pu­blic, bold­fa­ce na­mes li­ke Dj Nano, JP Can­de­la, Luig­gi Nieto, Lu­ke García, Bob Sin­clar, Albert Ne­ve, Cal­vin Ha­rris, Wally López, Ale­xan­der Som and Mi­guel La­ra, among many ot­hers.

Du­ring its tenth an­ni­ver­sary last year, De­sa­lia Mu­sic was or­ga­ni­zed in Spain and its spi­rit swar­med over the bea­ches of Ibi­za. It was com­ple­tely dif­fe­rent be­cau­se it took fo­llo­wers aback by in­vi­ting them to jump on a crui­se li­ner for six days. Aboard the ship, guests wa­llo­wed in the­me nights and big­ti­me shows, along­si­de all the to-dos sche­du­led for each and every tra­vel calls, which in­clu­ded the De­sa­lia Cha­llen­ge tests, a per­fect op­tion to let pas­sen­gers ha­ve a lot of fun.

“Af­ter ni­ne edi­tions, the event has strengt­he­ned as a bench­mark show around the world in terms of elec­tro­nic mu­sic. The­re­fo­re, every year we try to rein­vent our­sel­ves and go the show one bet­ter as far as ex­pec­ta­tions are con­cer­ned,” says Can­di­da Hernandez, a mem­ber of the fes­ti­val's or­ga­ni­zing com­mit­tee, now that the big bash will ven­tu­re out of the Do­mi­ni­can boun­da­ries, away from the whi­te sands, the tall co­co­nut palm trees and the con­ta­gious Ca­rib­bean rhythm.

And sin­ce the lat­ter is so­met­hing way too hard to sur­pass, new initia­ti­ves ha­ve pop­ped up along the way, such as the brand-new De­sa­lia Ta­lent show, ai­med at boos­ting the ca­reer of un­sung per­for­mers from the realm of mu­sic pro­duc­tion and mi­xing. Con­tes­ters are hand­pic­ked from tho­se who show to be bet­ter pre­pa­red to ta­ke the test and wri­te a song of their own af­ter being gi­ven a cer­tain beat pat­tern.


From April 27 to May 1, 2018, the Bar­ce­ló Rum's ce­le­bra­tion will bring its mo­xie to Por­tu­gal. Youngs­ters ha­ve ta­ken the re­ins of the event's or­ga­ni­za­tion and are ca­lling the shots on the so­cial me­dia and the fes­ti­val's di­gi­tal por­tal. With that view in mind, they ha­ve ro­lled out a com­mu­ni­ca­tion cam­paign spear­hea­ded by McCann and MRM//McCann.

On Twit­ter, so­cial net­works' so­cia­li­tes ha­ve cho­sen a na­tu­ral lo­ca­tion full of sun and fun as the ve­nue of choi­ce. And the way to set this party going in full swing will be with a chill-out plan. Every­body's ho­ping to ma­ke fun reach its peak by the hand of the very best elec­tro­nic mu­sic peo­ple can lis­ten to.

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