The Best Com­pany to Dis­co­ver the Is­land

Excelencias Turísticas del caribe y las Américas - - La Mejor Comapañia -

TA­XIS CU­BA IS MAR­KED BY PROFESSIONALISM, TOP-OF-THE-LI­NE SER­VI­CES AND AUTHENTICITY.

IT’S THE ONLY COM­PANY OF ITS KIND IN THE COUNTRY THAT’S AL­WAYS AT YOUR BECK AND CALL TO DRI­VE YOU, GUIDE YOU AND PRO­TECT YOU

Foun­ded in 2013, Ta­xis Cu­ba is the is­land na­tion's lea­ding trans­por­ta­tion com­pany. It's turn fi­ve years in 2018 with an array of out­co­mes that has hel­ped the country's so­cial and eco­no­mic li­fe. Ad­jus­ted to the new pro­cess Cu­ba is going th­rough, the com­pany has en­du­red an all-out trans­for­ma­tion in this fi­ve-year pe­riod, ge­ne­ral ma­na­ger Jor­ge Luis Diaz Hernandez told the Ex­ce­len­cias ma­ga­zi­ne in an ex­clu­si­ve in­ter­view.

“The com­pany was pas­sed as a new ma­na­ge­ment mo­del. From sta­te-run em­plo­yees, we be­ca­me pri­va­te or non-sta­te wor­kers. The­re­fo­re, from that mo­ment on cab­dri­vers rent their cars from Cu­ba Ta­xi to work in the realm of na­tio­nal and in­ter­na­tio­nal tou­rism. They now ha­ve a big­ger say in the costs, ex­pen­di­tu­res and re­ve­nues, and their sen­se of be­lon­gin­gness al­so ac­crues,” Mr. Diaz Hernandez said.

“This pro­cess star­ted in 2015 by com­bi­ning cab­dri­vers who ow­ned their vin­ta­ge cars, and it's been a com­ple­te suc­cess. This is now one of the most sought-af­ter ser­vi­ces of all, es­pe­cially among crui­se pas­sen­gers.”

Ta­xi Cu­ba cars –of ye­llow co­lor with whi­te paint on the roofs­co­ver all the country's pro­vin­ces, let alo­ne all of its top tra­vel des­ti­na­tions. Their high-qua­lity of­fers tar­get event­ful cus­to­mers and can be re­ques­ted th­rough pho­ne calls, at tra­vel agen­cies, tou­rism com­pa­nies, far­ming and non-far­ming coope­ra­ti­ves, as well as joint ven­tu­res and fo­reign com­pa­nies.

But Ta­xi Cu­ba wants to plea­se its cus­to­mers and ne­ver stops thinking big. It will soon roll out an app that will let cus­to­mers pin­point the nea­rest cab, thus stream­li­ning the rou­tes and furt­her plan­ning the pic­kup ser­vi­ce.

“At the same ti­me, we're ma­king trials of let­ting cus­to­mers pay with in­ter­na­tio­nal cre­dit cards ac­cep­ted on the is­land, es­pe­cially in so­me 40 vehi­cles that are wor­king at the air­ports. That'll bring us clo­ser to the in­ter­na­tio­nal stan­dards. We're al­so ta­king re­quests from abroad th­rough the Ex­ce­len­cias' web­si­te,” Mr. Diaz Hernandez went on to ex­plain.

Its ser­vi­ces are bro­ken down in lu­xury, re­gu­lar and hig­her, and VIP. The­re are re­gu­lar cars, jeeps, mi­cro­bu­ses, co­co-ta­xis and tou-

rist trains as­so­cia­ted to the com­pany. They all ha­ve their in­su­ran­ce po­licy in pla­ce that pro­tect them against all risks and third-party da­ma­ges, and they are all fit­ted out with qua­lity re­qui­re­ments for this kind of ser­vi­ce: air con­di­tio­ning, seat­belts, trunks and a stock of spa­re parts for their main­te­nan­ce and re­pair.

“The fleet has been up­gra­ded a lot. The cars that end their li­fes­pan in TRANSTUR are sold to us, and that in­clu­des such brands and ma­kes as

Audi and Re­nault La­ti­tu­de, which boast hig­her stan­dards. We re­cently re­cei­ved 344 brand-new La­da Ves­ta cars. I be­lie­ve we ha­ve a fleet that meets the de­mands of in­ter­na­tio­nal tou­rism.”

For the up­co­ming In­ter­na­tio­nal Tou­rism Fair FITCu­ba 2018 –it will fea­tu­re sun-and beach tou­rism- Ta­xi Cu­ba has allot­ted a ma­jor stock of cars. “We ha­ve an agency in Vi­lla Cla­ra with over 150 cars ready to hit the road. That agency is ready to co­ver the fair from top to bot­tom.”

Sur­gi­da en 2013, Ta­xis Cu­ba es la em­pre­sa lí­der del trans­por­te por ta­xi en la Ma­yor de las An­ti­llas / Foun­ded in 2013, Ta­xis Cu­ba is the is­land na­tion’s lea­ding trans­por­ta­tion com­pany

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