Fo­llo­wing in the Foots­teps of the Bri­tish Tra­ve­ler

THE DAYS OF EARLY NO­VEM­BER MARK THE OPE­NING OF THE FIRST MA­JOR GLO­BAL TRA­VEL IN­DUSTRY EVENT IN THE UNI­TED KING­DOM IN 2019, A ROUND OF CONTRACTS THAT WILL MO­VE MI­LLIONS OF TRAVELERS AROUND THE GLOBE, STARTING WITH THE MUCH-COVETED BRI­TISH TOU­RISTS

Excelencias Turísticas del caribe y las Américas - - Especial / Special -

The World Tra­vel Mar­ket (WTM) in Lon­don, one of the th­ree lar­gest tou­rism-orien­ted tra­des­hows world­wi­de, gat­hers every year over 180 coun­tries from around the globe with a tur­nout of de­le­ga­tes that churns out as ave­ra­ge north of 900,000 bu­si­ness mee­tings. The hu­ge and well-or­ga­ni­zed sce­na­rio of na­tio­nal and re­gio­nal pa-

vi­lions, as well as stands, th­rough which so­me 50,000 vi­si­tors and about 2,700 jour­na­lists walk th­rough –ac­cor­ding to the la­test da­ta- be­co­mes the best op­por­tu­nity of­fe­red to both out­bound and in­bound mar­kets to arran­ge their ope­ra­tions in the me­dium and long term.

The oc­ca­sion can't get any bet­ter for the sun-and-beach tra­vel des­ti­na­tions in La­tin Ame­ri­ca and the Ca­rib­bean, par­ti­cu­larly the is­lands for­merly ru­led by the UK, and for tho­se travelers who seek va­ca­tions in na­tu­ral and re­la­xing en­vi­ron­ments. The small En­glish-spea­king is­land pa­ra­di­ses ma­ke that dif­fe­ren­ce when stac­ked up against the Spanish-spea­king Ca­rib­bean en­vi­ron­ment, and that is cons­trued as an ad­van­ta­ge for the vi­si­tor.

The His­pa­nic Ca­rib­bean, for­med by the lar­gest is­lands and the coas­tal sta­tes –they al­so boast bea­ches and even small is­lands bat­hed by the Atlan­tic Ocean- is not lag­ging far behind.

The campaign to ta­ke ho­me the grea­test num­ber of Bri­tish travelers is an up­hill battle. The strug­gle is not only among neigh­bors. It in­vol­ves all des­ti­na­tions, first of all the clo­sest ones in Eu­ro­pe and North Afri­ca that are bles­sed with coasts in the Me­di­te­rra­nean Sea. In the com­mer­cial com­pe­ti­tion, not only the re­crea­tio­nal at­trac­tions of the des­ti­na­tion count. The dis­tan­ce, costs and trans­port fa­ci­li­ties, the pri­ce-qua­lity ra­tio of the ser­vi­ces

The in­ter­est to tra­vel to the Ca­rib­bean ro­se from 7 per­cent to a whop­ping 24 per­cent, a real en­cou­ra­ge­ment for tho­se coun­tries wit­hin the re­gion whe­re over 2.3 mi­llion jobs are so­mehow lin­ked to the lo­cal tra­vel in­dustry

and even the mo­ney ex­chan­ge ra­tes al­so plays a de­ci­si­ve and in­fluen­tial ro­le. Ever­yo­ne uses their best se­duc­tion re­sour­ces.

In 2017, Spain re­eled in 19 mi­llion Bri­tish tou­rists, up 6 per­cent from the pre­vious year. This ti­me around in 2018, it's de­ter­mi­ned to re­peat as the first tra­vel des­ti­na­tion for Uni­ted King­dom travelers, ac­cor­ding to a sur­vey con­duc­ted by Tra­vel­zoo, which an­ti­ci­pa­ted a 20 per­cent in­crea­se com­pa­red to the pre­vious year.

One of the most fre­quently-as­ked ques­tions of the com­pe­ti­tion is what in the world the Ibe­rian na­tion has to of­fer to be such a smash hit among sun­bat­hers. The most fre­quent ans­wer is this: its nearby and at­trac­ti­ve bea­ches. And as a good ca­se in point, they ci­te Be­ni­dorn, one of the most sought-af­ter spots.

Ac­cor­ding to ex­perts, En­glish travelers are no lon­ger loo­king for sun and pae­lla. It's all about high-in­co­me tou­rists that de­mand top-dra­wer ser­vi­ces in lu­xury ho­tels whe­re every de­tail is ta­ken ca­re of. They are clo­se to the beach, but not so far from the city ame­ni­ties, so they can fully en­joy all sum­mer de­lights.

Sports fa­ci­li­ties, for exam­ple, ma­ke a dif­fe­ren­ce in so­me des­ti­na­tions. Beach vo­lley­ball courts or the much mo­re ex­pen­si­ve golf cour­ses –a very Bri­tish sport- can ma­ke a dif­fe­ren­ce, es­pe­cially if they add in­ter­na­tio­nal com­pe­ti­tions and tour­na­ments.

GREA­TER IN­TER­EST AMONG BRITS TO TRA­VEL TO THE CA­RIB­BEAN

Re­cent sur­veys re­vea­led that even though the Uni­ted Sta­tes is king among long-haul des­ti­na­tions pre­fe­rred by the Bri­tish, it is al­so true that the in­ter­est to tra­vel to the Ca­rib­bean ro­se from 7 per­cent to a whop­ping 24 per­cent, a real en­cou­ra­ge­ment for tho­se coun­tries wit­hin the re­gion whe­re over 2.3 mi­llion jobs are so­mehow lin­ked to the lo­cal tra­vel in­dustry.

The Ca­rib­bean en­du­red a ma­jor blow last fall with the hu­rri­ca­nes, but the is­lands ha­ve gi­ven a new lea­se on li­fe to its bea­ches of pow­der-thin

Ca­rib­bean des­ti­na­tions are en­titled to get the most com­men­ding and

prai­se­worthy terms to des­cri­be their na­tu­ral charms, their arrays of ac­com­mo­da­tions –ran­ging from the allin­clu­si­ve to the most lu­xu­rious lod­ge­sand, abo­ve all, the warmth of its peo­ple

sands and crys­tal-clear wa­ters. They are now tur­ning to a mul­ti­tu­de of ideas to draw as many UK vi­si­tors as they pos­sibly can.

Ca­rib­bean des­ti­na­tions are en­titled to get the most com­men­ding and prai­se­worthy terms to des­cri­be their na­tu­ral charms, their arrays of ac­com­mo­da­tions –ran­ging from the all-in­clu­si­ve to the most lu­xu­rious lod­ges- and, abo­ve all, the warmth of its peo­ple.

Sin­ce 2015, Ja­mai­ca re­cei­ves mo­re than 200,000 tou­rists from the Uni­ted King­dom and Ire­land, and that fi­gu­re keeps gro­wing at a ra­te of over 12 per­cent per year.

In the Do­mi­ni­can Re­pu­blic, the Bri­tish tou­rist in­flow has ram­ped up around 10 per­cent an­nually from 2013 to 2017. The Bri­tons ap­pre­cia­te the lo­cal na­tu­ral and cul­tu­ral at­trac­tions, es­pe­cially the is­land na­tion's top-of-the-li­ne golf cour­ses.

The arri­val of Bri­tish tou­rists in Cu­ba keeps up its growth trend as mo­re than 200,000 travelers from that Eu­ro­pean country vi­si­ted the is­land in 2017, at­trac­ted by good weat­her and great cul­tu­ral li­fe, the UK am­bas­sa­dor to Cu­ba, Ant­hony Sto­kes, told the Cu­ban press.

“Cu­ba is a very sa­fe and beau­ti­ful country, with a lot to of­fer vi­si­tors who get cap­ti­va­ted, abo­ve all, by the spirit of its peo­ple,” Mr. Sto­kes said.

The­re's no bet­ter let­ter of pre­sen­ta­tion before tho­se at­ten­ding the World Tra­vel Mar­ket in Lon­don (WTM) than the most re­cent Tri­pAd­vi­sor ran­king of the world's best bea­ches, ba­sed on the opinions of mi­llions of travelers and in which with the so­le ex­cep­tion of the sixth place, oc­cu­pied by a beach in San Se­bas­tian, Spain, the rest of the top-ten pla­yas is do­led out among des­ti­na­tions in the Grea­ter Ca­rib­bean.

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