Following in the Footsteps of the British Traveler
THE DAYS OF EARLY NOVEMBER MARK THE OPENING OF THE FIRST MAJOR GLOBAL TRAVEL INDUSTRY EVENT IN THE UNITED KINGDOM IN 2019, A ROUND OF CONTRACTS THAT WILL MOVE MILLIONS OF TRAVELERS AROUND THE GLOBE, STARTING WITH THE MUCH-COVETED BRITISH TOURISTS
The World Travel Market (WTM) in London, one of the three largest tourism-oriented tradeshows worldwide, gathers every year over 180 countries from around the globe with a turnout of delegates that churns out as average north of 900,000 business meetings. The huge and well-organized scenario of national and regional pa-
vilions, as well as stands, through which some 50,000 visitors and about 2,700 journalists walk through –according to the latest data- becomes the best opportunity offered to both outbound and inbound markets to arrange their operations in the medium and long term.
The occasion can't get any better for the sun-and-beach travel destinations in Latin America and the Caribbean, particularly the islands formerly ruled by the UK, and for those travelers who seek vacations in natural and relaxing environments. The small English-speaking island paradises make that difference when stacked up against the Spanish-speaking Caribbean environment, and that is construed as an advantage for the visitor.
The Hispanic Caribbean, formed by the largest islands and the coastal states –they also boast beaches and even small islands bathed by the Atlantic Ocean- is not lagging far behind.
The campaign to take home the greatest number of British travelers is an uphill battle. The struggle is not only among neighbors. It involves all destinations, first of all the closest ones in Europe and North Africa that are blessed with coasts in the Mediterranean Sea. In the commercial competition, not only the recreational attractions of the destination count. The distance, costs and transport facilities, the price-quality ratio of the services
The interest to travel to the Caribbean rose from 7 percent to a whopping 24 percent, a real encouragement for those countries within the region where over 2.3 million jobs are somehow linked to the local travel industry
and even the money exchange rates also plays a decisive and influential role. Everyone uses their best seduction resources.
In 2017, Spain reeled in 19 million British tourists, up 6 percent from the previous year. This time around in 2018, it's determined to repeat as the first travel destination for United Kingdom travelers, according to a survey conducted by Travelzoo, which anticipated a 20 percent increase compared to the previous year.
One of the most frequently-asked questions of the competition is what in the world the Iberian nation has to offer to be such a smash hit among sunbathers. The most frequent answer is this: its nearby and attractive beaches. And as a good case in point, they cite Benidorn, one of the most sought-after spots.
According to experts, English travelers are no longer looking for sun and paella. It's all about high-income tourists that demand top-drawer services in luxury hotels where every detail is taken care of. They are close to the beach, but not so far from the city amenities, so they can fully enjoy all summer delights.
Sports facilities, for example, make a difference in some destinations. Beach volleyball courts or the much more expensive golf courses –a very British sport- can make a difference, especially if they add international competitions and tournaments.
GREATER INTEREST AMONG BRITS TO TRAVEL TO THE CARIBBEAN
Recent surveys revealed that even though the United States is king among long-haul destinations preferred by the British, it is also true that the interest to travel to the Caribbean rose from 7 percent to a whopping 24 percent, a real encouragement for those countries within the region where over 2.3 million jobs are somehow linked to the local travel industry.
The Caribbean endured a major blow last fall with the hurricanes, but the islands have given a new lease on life to its beaches of powder-thin
Caribbean destinations are entitled to get the most commending and
praiseworthy terms to describe their natural charms, their arrays of accommodations –ranging from the allinclusive to the most luxurious lodgesand, above all, the warmth of its people
sands and crystal-clear waters. They are now turning to a multitude of ideas to draw as many UK visitors as they possibly can.
Caribbean destinations are entitled to get the most commending and praiseworthy terms to describe their natural charms, their arrays of accommodations –ranging from the all-inclusive to the most luxurious lodges- and, above all, the warmth of its people.
Since 2015, Jamaica receives more than 200,000 tourists from the United Kingdom and Ireland, and that figure keeps growing at a rate of over 12 percent per year.
In the Dominican Republic, the British tourist inflow has ramped up around 10 percent annually from 2013 to 2017. The Britons appreciate the local natural and cultural attractions, especially the island nation's top-of-the-line golf courses.
The arrival of British tourists in Cuba keeps up its growth trend as more than 200,000 travelers from that European country visited the island in 2017, attracted by good weather and great cultural life, the UK ambassador to Cuba, Anthony Stokes, told the Cuban press.
“Cuba is a very safe and beautiful country, with a lot to offer visitors who get captivated, above all, by the spirit of its people,” Mr. Stokes said.
There's no better letter of presentation before those attending the World Travel Market in London (WTM) than the most recent TripAdvisor ranking of the world's best beaches, based on the opinions of millions of travelers and in which with the sole exception of the sixth place, occupied by a beach in San Sebastian, Spain, the rest of the top-ten playas is doled out among destinations in the Greater Caribbean.