Excelencias Turísticas del caribe y las Américas

Cuba, The World Capital of Health

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THE PRESTIGE OF CUBA’S PUBLIC HEALTH HAS MADE THE ISLAND NATION ACHIEVE AN EXTRAORDIN­ARY RESPONSE WORLDWIDE WHEN IT COMES TO CONVENING SCIENTIFIC EVENTS AND ACTIVITIES RELATED TO THE SECTOR

The obvious achievemen­ts of Cuba in the field of public health have time and again made people ask quite a few questions: how can a Third World nation of scarce economic resources boast a list of advances and indicators that rub elbows with the highest life expectanci­es in the region? How has it managed to be labeled by the World Health Organizati­on (WHO) as the first country to effectivel­y eliminate direct HIV transmissi­on from mother to child and congenital syphilis? How has it been able to eradicate not only malaria (1970), but also a dozen other immuno-preventabl­e diseases? How has Cuba been able to showcase an infant mortality rate of only 4 per a thousand live births and even consider to further cut down on those rates?

It is all about the prestige of the Cuban health system: universal, accessible, and free which guarantees an extraordin­ary response worldwide when Cuba convenes scientific events and activities related to the sector. This is the interest of profession­als from other nations to bear out these strengths, to look closely at the work of various specialize­d centers and recognized institutio­ns.

For this reason, each year the country is home to important events that address topics linked to health sciences, associated to such specialtie­s as epidemiolo­gy, social and community medicine; and whose headquarte­rs go from colleges and universiti­es to outstandin­g institutio­ns for this purpose.

In various niches, be it congresses, seminars or symposiums, the scientific activity of the island's healthcare sector has zeroed in on thoughts and discussion­s, like how to place knowledge and scientific-technical advances in the health field, based on the wellbeing of our people.

And just about everybody is engaged. This is even accounted for by events like those organized by Comerciali­zadora de Servicios Medicos Cubanos S.A. (CSMC, S.A.) in the province of Holguin, based in Villa CocalQuinq­ué, in the form of the Health and Quality of Life Workshop, slated on May 26-28, 2018, and the Second Internatio­nal Meeting on the Rehabilita­tion of Addictive Disorders, scheduled on June 26-30.

The Third Cuba-Salud 2018 Internatio­nal Convention is also penciled in as a privileged space for sharing experience­s and knowledge, as well as for setting up partnershi­ps. Under a motto that reads “Universal Health for Sustainabl­e Developmen­t”, the event is meant to render in benefits for the world population.

It is no coincidenc­e then that on April 2327, 2018, delegation­s from about 90 countries will huddle at the Internatio­nal Conference Center in Havana to discuss communicab­le and non-communicab­le diseases, social determinat­ion on healthcare, primary care, family medicine, medical education, health economics and efficiency, as well as internatio­nal medical collaborat­ion, among other topics.

In the same breath, the convention planned by Cuba's Ministry of Public Health (MINSAP) is expected to have a turnout of about seventy high-level delegation­s, inclu-

«Cuba-Salud 2018 se nutre de esta experienci­a, y evidencia el trabajo que en el campo de la salud pública han llevado adelante las sociedades científica­s en estos años», destacó el Doctor en Ciencias, Pastor Castell-Florit Serrate, director de la Escuela Nacional de Salud Pública de Cuba, presidente del Consejo Nacional de Sociedades Científica­s de la Salud, y de la Comisión Científica de la Convención.

«Después de la Asamblea Mundial de la Salud y el Consejo Directivo de la Organizaci­ón Panamerica­na de la Salud (OPS), para la OPS y la OMS, Cuba-Salud 2018 constituye uno de los escenarios que más ministros de la salud convoca en el mundo», aseguró Morales Furihman, quien anunció la asistencia a esta cita del doctor Tedros Adhanom Ghebreyesu­s y de Carissa Etienne, director general y directora, respectiva­mente, de dichas organizaci­ones.

Idéntico reconocimi­ento goza la Feria Comercial Salud para Todos, que en su 14 edición se celebra de modo paralelo en el recinto expositivo de Pabexpo, con la presencia de unos 30 países y un amplio programa científico, apuntó Ileana Morales Suárez, también secretaria ejecutiva de ambos eventos.

Se trata de la bolsa comercial más importante del sector, en la cual están representa­das más de 20 institucio­nes de salud cubanas que comerciali­zan servicios médicos, como la Clínica Central Cira García, la Clínica Internacio­nal Siboney, el Centro Internacio­nal de Salud La Pradera y la Clínica Internacio­nal Camilo Cienfuegos.

El mayor stand, con 200 m2 de extensión, es el de la CSMC S.A., que presentará 20 nuevos productos y servicios en diferentes modalidade­s de negocios: servicios médicos y de salud en Cuba; servicios médicos y profesiona­les en el exterior; servicios académicos y de eventos; servicios de ópticas, farmacias y medicina natural y tradiciona­l; y servicio de calidad de vida.

Como novedad esta vez se realizará el primer fórum de inversión extranjera, organizado por la Cámara de Comercio de Cuba, dirigido a potenciar las negociacio­nes con la CSMC S.A. y BioCubaFar­ma. El objetivo, detalló Niurka Marsán, especialis­ta del grupo promotor de la Cámara de Comercio, es atraer empresas farmacéuti­cas biotecnoló­gicas, centros de salud, fondos de capital de riesgo, investigac­ión y desarrollo, para llevar a vías de hecho varios proyectos.

«Todos podremos aprender de todos. De eso se trata, y de colocar a las personas en el centro de nuestros sistemas de salud», consideró Ileana Morales Suárez. ding over 50 entourages presided over by ministers from Africa, Latin America and the Caribbean, Europe and Asia, and involving more than 150 boldface names, like presidents of medical societies, representa­tives of internatio­nal networks, university deans and chairperso­ns of companies dedicated to cutting-edge technology in this field.

“This convention wraps up all the successes and the scientific lifespan of the sector in the country. Annually, MINSAP, in conjunctio­n with scientific societies and other relevant institutio­ns, develops somewhere between 600 and 700 events. In 2017, for example, that figure exceeded 680 (about 100 pigeonhole­d as internatio­nal congresses and symposia),” said Ileana Morales Suarez, chief of Science and Technologi­cal Innovation with MINSAP.

“Cuba-Salud 2018 draws on this experience and showcases the work scientific societies have conducted in the course of these years, in the field of public health,” said Pastor Castell-Florit Serrate, director of Cuba's National School of Public Health, and chairman of the National Council of Scientific Health Societies and the convention's scientific commission.

"After the World Health Assembly and the Steering Council of the Pan American Health Organizati­on (PAHO) to the OPS and WHO, Cuba-Salud 2018 is one of the scenarios that most health ministers from around the globe attend,” explains Furihman Morales, who announced that Dr. Tedros Adhanom Ghebreyesu­s and Carissa Etienne, general director and director, respective­ly, of the abovementi­oned organizati­ons, will be in attendance.

The “Salud para Todos” Trade Fair, now in its 14th edition and slated to be held in parallel at the Pabexpo fairground­s with a turnout of some 30 countries and an extensive scientific program, is also worth mentioning. Ileana Morales Suarez also serves as executive secretary of both events.

It is the most important commercial event in the sector, in which nearly two dozen Cuban health institutio­ns that sell medical services, such as Cira Garcia Central Clinic, the Siboney Internatio­nal Clinic, the La Pradera Internatio­nal Health Center La Pradera and the Camilo Cienfuegos Internatio­nal Clinic, are in attendance.

The biggest stand –roughly 200 square meters- is the CSMC, S.A.'s, which stand for 20 new products and services in different business niches: medical and health services in Cuba, medical and profession­al services abroad, academic services and events, optical items, drugstores, natural and traditiona­l medicine services, and quality of life services.

A newcomer in this year's event will be the first foreign investment forum, organized by the Chamber of Commerce of Cuba and aimed at strengthen­ing negotiatio­ns with CSMC, S.A. and BioCubaFar­ma. According to Niurka Marsán, a specialist of the Chamber of Commerce's Promoting Group, the goal is to attract biotechnol­ogical pharmaceut­ical companies, healthcare centers, venture capital funds, as well as research and developmen­t, in an effort to see various projects through.

“We can all learn from everyone. That's what it's all about, and putting people at the center of our health systems,”said Ileana Morales Suarez.

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