AlaMesa FULL COVERAGE
Illustrations / Ilustraciones: Courtesy of AlaMesa It’s hard to believe that after its first five years AlaMesa, the multiplatform that has pleased to a great extent the interests of the incipient culture of the digital foodie in Cuba, emerged empirically. It’s hard to believe, but not so much because more than once it has made the news in Forbes, The New York Times or the BBC, or even because President Barack Obama himself mentioned it in his speech to the Cuban entrepreneurs during his visit to Havana.
The original empiricism of the Cuban Directory of Restaurants, the full name of the brand as well as the declaration of principles, is questionable because today it is a solid, highly functional enterprise, integrated in several channels, and with a selfsustainable business model.
A website with more than 800 listed locales in 12 provinces; a cellphone apps for Android and iOS systems, star product for those not connected; and a weekly e-bulletin are diverse alternatives for the complex and reduced technological panorama of this Caribbean island. All this sustained by a team of professionals who love it with all their heart and affirm they fully have it covered in a single direction: forward.
But yes, even though today it might not seem like it, it began like the majority of the businesses in Cuba and its new wave of promoting “self- employment”: without the slightest idea of what they were doing. Between beers and discussions, at times in an office on the Avenida del Puerto, at times at one of their homes, an engineer, a professor and his former student, gave life to AlaMesa. There was motivation, the opportunity came up, and the rest was to follow the thread of the idea: the users themselves enlightened them.