Muslim-friendly holiday industry growing in Turkey
TURKEY’S $26 billion tourism industry has been battered by security fears and political disputes in recent years but one corner of the market is quietly growing: beach holidays for conservative Muslims.
Dozens of hotels and resorts on Turkey’s shores, featuring separate pools and beaches for men and women to meet religious strictures on modesty, are attracting families from Turkey, the Middle East and Muslim communities in the West.
While still only accounting for a small fraction of tourists, the market for “halal”, or Islamic compliant, holidays has shrugged off the turmoil and looks set for more growth.
“In the last couple of years there was a boycott of Turkey as a tourism destination but we have seen halal-friendly tourism booming throughout this period,” said Ufuk Seçgin of halalbooking.com, which promotes international Islamic holidays.
“Halal conscious travellers are more resilient. They are not easily scared by headlines,” Mr Seçgin said, speaking over loud pop music at a men-only pool and water slides in Elvin Deluxe resort.
The total number of tourist arrivals in Turkey dropped by a quarter to a 10-year low in 2016, hit by a failed coup, a wave of bomb attacks and a dispute with Moscow which kept millions of Russians away. It bounced back last year and the government expects 40 million visitors this year.
Mr Seçgin’s company brought 12,000 tourists in 2015, almost doubling that number in each of the next two years despite turbulence in Turkey. This year it expects 70,000 to come to visit.
Only 60 or so hotels and resorts offer halal-friendly breaks, out of many thousands of hotels across Turkey, but a report in November said the country has jumped four places to the third most popular destination for Islamic holidays, behind the United Arab Emirates and Malaysia.
In a sign of the popularity of the halal hotels, they were all fully booked in Turkey last year for the Eid al-Fitr holiday which marks the end of the Muslim holy month of Ramadan, unlike traditional hotels, according to the State of Global Islamic Economy Report prepared by Thomson Reuters and Dinar Standard.
“Noting the consumer demand at the country’s 60 halal hotels, Turkish hoteliers have started to diversify away from conventional tourism by focusing on this emerging segment.”
In Alanya, a Mediterranean resort known for its wide sandy beaches, halal hotels offer a Muslim prayer rug in every room, pools and beaches separately designated for men and women, and mixed areas of families. Food at the buffet meals is all halal, and alcohol is not served.
At the Wome Deluxe hotel, women-only pools with female security guards and spa staff are shielded from outside view by large panels. Guests can only enter after handing in phones and cameras.
“A couple of years ago, 80-90 per cent of our guests were from Turkey. Currently more than 60 per cent of our guests are foreign Muslims,” said general manager Yusuf Gerçeker.