Af­ter six decades of com­mu­nist rule in Cuba, the is­land is now gov­erned by some­one out­side of the Cas­tro fam­ily for the first time since the 1959 revolution. The new leader, Miguel Di­azCanel, was vice pres­i­dent and a pro­vin­cial party chief.

Financial Mirror (Cyprus) - - FRONT PAGE -

Many be­lieve that the po­lit­i­cal and eco­nomic sta­tus quo of the Caribbean na­tion is un­likely to change. How­ever, lessons from the busi­ness world in­di­cate that any change in an or­gan­i­sa­tion’s key lead­ers ushers in a new era for a com­pany.

Whether it’s an ac­qui­si­tion, merger or the ap­point­ment of a new CEO, these trans­for­ma­tions usu­ally carry enor­mous reper­cus­sions for key func­tions.

New pri­or­i­ties are typ­i­cally man­i­fested by new pro­mo­tions, new play­ers, new rules and new aims. In turn, this re­sults in shift­ing fi­nan­cial con­di­tions, new pri­vate de­vel­op­ments and new ser­vice as­sort­ments.

When ap­ply­ing such tran­si­tion ef­fects onto coun­tries, one could ar­gue that there is an op­por­tu­nity for Pres­i­dent Trump to act de­ci­sively in for­mal­is­ing and nor­mal­is­ing trade re­la­tions with Cuba if con­cil­ia­tory and mean­ing­ful changes are made.

For ex­am­ple, changes could be made so that there are no longer higher ho­tel rates for Amer­i­cans than for Euro­peans, as well as no more on­go­ing ac­cu­sa­tions or re­gur­gi­ta­tion of his­toric events that have long passed.

Cu­ra­tive In­ter­na­tional Mar­ket­ing, a the­ory de­vel­oped at

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