After six decades of communist rule in Cuba, the island is now governed by someone outside of the Castro family for the first time since the 1959 revolution. The new leader, Miguel DiazCanel, was vice president and a provincial party chief.
Many believe that the political and economic status quo of the Caribbean nation is unlikely to change. However, lessons from the business world indicate that any change in an organisation’s key leaders ushers in a new era for a company.
Whether it’s an acquisition, merger or the appointment of a new CEO, these transformations usually carry enormous repercussions for key functions.
New priorities are typically manifested by new promotions, new players, new rules and new aims. In turn, this results in shifting financial conditions, new private developments and new service assortments.
When applying such transition effects onto countries, one could argue that there is an opportunity for President Trump to act decisively in formalising and normalising trade relations with Cuba if conciliatory and meaningful changes are made.
For example, changes could be made so that there are no longer higher hotel rates for Americans than for Europeans, as well as no more ongoing accusations or regurgitation of historic events that have long passed.
Curative International Marketing, a theory developed at