The World Cup has also brought smiles to the faces of businesses selling electrical goods, especially television sets. Stelios Athanasiou, General Manager at Scandia, said that they expect to see an increase of 20% in sales of big-screen TVs.
“During events such as the World Cup we see a lot of people choosing to change their television, opting for a bigger screen and more advanced technologically.” Athanasiou said that people now prefer home screens from 49’ or bugger with higher definition. He added that prices for such high-tech sets range between EUR 500-1500. Scandia says it’s keeping prices low in an effort to boost sales further.