UK firm fires both bar­rels at Ni­cosia over Hal­loumi fi­asco

Financial Mirror (Cyprus) - - COMMENT -

The firm awarded the hal­loumi trade­mark in the UK ac­cuses the Cypriot gov­ern­ment of try­ing to “al­ter re­al­ity” by reg­is­ter­ing the cheese as a Prod­uct of Des­ig­nated Ori­gin with un­nec­es­sary spec­i­fi­ca­tions.

John & Pas­calis, the Bri­tish com­pany owned by sec­ond gen­er­a­tion UK Cypri­ots, claims to be the largest dis­trib­u­tor of Cypriot made hal­loumi in Bri­tain.

The UK is the big­gest ex­port mar­ket for hal­loumi and the firm ar­gues that Ni­cosia is de­stroy­ing the pop­u­lar cheese’s ex­port po­ten­tial by re­strict­ing the way it is made.

It said that they have tried to con­vince the gov­ern­ment that their han­dling of the PDO file – which spec­i­fies how the cheese is made - was not to the ben­e­fit of hal­loumi ex­ports.

Ac­cord­ing to the com­pany, sales man­ager Peter Ioan­nides had met with the Min­is­ter of Com­merce and held two press con­fer­ences in Cyprus ex­plain­ing their views.

But the UK com­pany ac­cuses gov­ern­ment of­fi­cials of try­ing to tar­nish its rep­u­ta­tion, in­stead of lis­ten­ing. a con­struc­tive di­a­logue on amend­ing the counter-pro­duc­tive and in­cor­rect reg­u­la­tions of the trade­mark and spec­i­fi­ca­tions con­tained in the PDO file sub­mit­ted to the EU”.

The com­pany said that the file in­cludes spec­i­fi­ca­tions such as the tra­di­tional method of pro­duc­ing haloumi with milk which is not heated to 65C or that it is not pas­teurised, the cow/goat milk ra­tios and shape.

It wants the hal­loumi spec­i­fi­ca­tions in­clude all types of hal­loumi pro­duced in Cyprus so as to fa­cil­i­tate Cypriot dairy pro­duc­ers to ex­port and mar­ket the prod­uct in­ter­na­tion­ally.

“In this way, the Cypriot iden­tity of the prod­uct is pro­tected and Hal­loumi ex­ports, which are cur­rently worth close to EUR 200 mln, are en­hanced”.

John & Pas­calis said that their aim is to fa­cil­i­tate Cyprus’ Hal­loumi ex­ports rather than lim­it­ing them.

“We hope that the gov­ern­ment will re­spond and re­store the truth, as hid­ing the truth threat­ens the Cypriot iden­tity of Hal­loumi,” con­cluded the state­ment.

Newspapers in English

Newspapers from Cyprus

© PressReader. All rights reserved.