Tele­com com­pa­nies pre­pare for mar­ket share bat­tle in 2019

Financial Mirror (Cyprus) - - OPINION -

While leav­ing 2018 be­hind, Cyprus tele­com com­pa­nies are pre­par­ing to bat­tle it out for a big­ger share of the mar­ket next year.

Prices, bundles, speed, re­li­a­bil­ity, in­tro­duc­tion of new tech­nolo­gies as well as tele­vi­sion con­tent are ex­pected to be the main weapons in the Cyprus tele­com’s war to at­tract new cus­tomers.

Tele­com firms are plan­ning their strate­gies for the year ahead while go­ing through sig­nif­i­cant changes, es­pe­cially with re­gards to their share­holder struc­tures, hop­ing to ap­pear stronger in the mar­ket.

Pos­si­bly, the most sig­nif­i­cant de­vel­op­ment this year was the ac­qui­si­tion of MTN by Monaco Tele­com, a move that is be­lieved to be ca­pa­ble of be­ing a gamechanger in the is­land’s tele­com mar­ket.

Ac­cord­ing to Phileleft­heros, Monaco Tele­com has in­jected some EUR 49 mln into the Cypriot com­pany. The com­ing year will show how the com­pany in­tends to make good on this in­vest­ment.

Prime­tel, which will be start­ing the new year with ex­tra cap­i­tal, namely the Sig­nal Cap­i­tal Part­ners in­vest­ment fund join­ing the com­pany, to con­tinue its pol­icy of broad­cast­ing mar­ket after gain­ing the rights of top teams in the Cypriot cham­pi­onship.

Cablenet will be backed by the com­pany’s ma­jor share­hold­ers, Tu­nisie Tele­com.

Cyta re­mains the com­pany with the largest mar­ket share in Cyprus, al­though it saw its foothold drop from 76.73% in 2010 to 53.93% in June 2018, ac­cord­ing to data re­leased by the Of­fice of the Com­mis­sioner of Elec­tronic Com­mu­ni­ca­tions and Postal Reg­u­la­tion.

The or­gan­i­sa­tion will try to re­main at the top, or if pos­si­ble, to in­crease its share with An­dreas Neo­cleous re­cently be­ing ap­pointed as the state­funded tele­com com­pany’s new CEO.

Meanwhile, Fi­nance Minister Har­ris Ge­or­giades, while pre­sent­ing the govern­ment’s 2019 bud­get in Par­lia­ment ear­lier this month, said that the pro­posal for par­tial pri­vati­sa­tion of Cyta will be re­vis­ited and ef­forts to at­tract a strate­gic in­vestor will be made.

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