Financial Mirror (Cyprus)

Promote Cyprus, stop rip-off merchants

- By Antonis Loizou Antonis Loizou F.R.I.C.S. is the Director of Antonis Loizou & Associates Ltd., Real Estate & Projects Developmen­t Managers Antonis Loizou FRICS is Real Estate Appraiser & Developmen­t Project Manager

There is an excellent weekly programme on Greek TV called “We stay in Greece” (Menoume Ellada), aired four times a week, with TV celebritie­s as guests.

The series visits various tourist destinatio­ns throughout the country with excellent photograph­y, interviews with locals and tourists, Greeks and foreigners, and English subtitles.

I wonder if a similar programme, every week “We Stay in Cyprus” would be a good idea for us as well, helping to attract foreign tourists and locals, and by extension promoting the real estate sector.

Each week, the various tourist locations or areas could be promoted, and even specific residentia­l and non-residentia­l developmen­t projects could be reviewed.

There is an interestin­g programme on Cyprus state TV CyBC, which visits various villages, but the goal is not the same.

If the whole programme would cost EUR 1 mln per year and with about 10 million overnight stays throughout Cyprus, this amount is feasible, estimated at 10 cents per night per person.

This programme could also include tourism-related projects, such as the various golf courses, marinas, restaurant­s, tavernas and bars, with a correspond­ing fee of EUR 1,000-2,000 per project (such as the recent TV show about the Ayia Napa marina).

It is evident that even we Cypriots do not know what we have in this country.

Suddenly, we discover an amazing spa-wellness centre in a secluded village of Paphos, while hotels with chapels are a destinatio­n for weddings, even among Cypriots.

Pissouri Resort is an example, and the Anassa near Polis Chrysochou­s.

The demand is such that a wedding nowadays is determined according to the hotel’s availabili­ty for the chapel and not when it is suitable for the couple.

On the other hand, while staying in a 5-star hotel in Paphos during the New Year, we asked the reception to provide us with a shoe brush for 5 minutes to clean our shoes.

We were informed that they do not offer this service, despite the cost of accommodat­ion for two days being EUR 1,100. We finally bought a shoe brush from a nearby kiosk.

The Cypriot tourist is the best because of higher consumptio­n (spending power) and visits during the winter months.

But some quality hoteliers take advantage of the whole situation.

To book a 4-star hotel in Protaras, they would ask for EUR 400 for a weekend for two people on a B/B basis, which sounds reasonable.

We visited a restaurant in Pissouri on the beach. Everything seemed fine, except for the music, which was somewhere between the haunted steel disco and anything else.

The restaurant’s clients are mainly middle-aged customers around 50 and older.

“That’s what our customers want”, replied the waiter and dismissed the use of soft/Greek holiday music that we suggested.

Overchargi­ng

On another occasion, we attended a high-end wedding in Limassol, with the cost estimated at EUR 200 per person.

We asked the foreign English-speaking waiter for a particular plate. He told us, “I don’t know”, and we had to go and look for ourselves.

This also happened to us at a seaside hotel.

We ordered a bottle of Ayios Andronikos wine, sold in supermarke­ts at EUR 10. Instead, they charged us EUR 56. So, is this “quality tourism” or just plain quality robbery? And then we come to Cypriot taxi drivers who give Cyprus a bad name with extreme overcharge­s, especially those who control the monopolies of the airports.

In my experience, we had agreed to a price with the hotel clerk of EUR 25 from Larnaca to Protaras, but the driver charged us EUR 32. He then told us he was doing us a favour. Some “decency” from hoteliers and others is required. It takes only a few to do damage, but they are enough to destroy the rest.

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