Mo­ravia Con­ven­tion Bu­reau

Moravia Business Travel Guide - - News -

THE MO­RAVIA Con­ven­tion Bu­reau (MCB) was es­tab­lished in 2007 with the main goal of cre­at­ing an or­gan­i­sa­tion within the re­gion that would work as con­tact and sup­port for busi­nesses.

MCB is a spe­cialised depart­ment within the Tourist Au­thor­ity South Mo­ravia, with the founders and mem­bers of the or­gan­i­sa­tion lo­cated in the South Mo­ra­vian re­gion. All ac­tiv­i­ties con­ducted within MCB are non-profit and are within the scope of Congress, Trade Fair and In­cen­tive Tourism in the South­ern Mo­ra­vian Re­gion, sup­ported by the Euro­pean Union.

Petr Ryšánek, Pro­ject Man­ager at the Mo­ravia Con­ven­tion Bu­reau ex­plains to EME Out­look the plans for MCB’s fu­ture progress.

QEME Out­look (EME): Since in­cep­tion, how has Mo­ravia Con­ven­tion Bu­reau de­vel­oped and pro­gressed in terms of its key ob­jec­tives and the mes­sages it tries to get across?

Petr Ryšánek (PR): Our mis­sion has re­mained con­sis­tent over the years, aim­ing to pro­vide as­sis­tance and im­par­tial in­for­ma­tion nec­es­sary for congress plan­ning, busi­ness meet­ing or in­cen­tive events. Ex­pe­ri­enced staff are on-hand to help or­gan­ise your event, sug­gest suit­able venues, sup­ply con­tacts you re­quire or rec­om­mend an ad­di­tional pro­gramme and the Mo­ravia Con­ven­tion Bu­reau will also pro­vide printed or elec­tronic pro­mo­tion ma­te­ri­als.

It is cur­rently very hard to get the mes­sage out about ev­ery­thing our re­gion and cap­i­tal city has to of­fer as the com­pe­ti­tion in the field of the meet­ing in­dus­try is get­ting stronger and stronger, both in Europe and in the world. We are fo­cus­ing on less ex­pen­sive but ef­fi­cient mar­ket­ing ac­tiv­i­ties such as on­line com­mu­ni­ca­tion, our tar­get mar­ket be­ing the Czech Repub­lic, UK and neigh­bour­ing coun­tries such as Aus­tria, Ger­many, Poland and Slo­vakia.

QEME: To this end, how would you say Mo­ravia has de­vel­oped in re­cent years as a busi­ness travel hub and what are the key rea­sons be­hind its grow­ing ap­peal?

PR: Brno is ex­cep­tional when tak­ing into ac­count the num­ber of ed­u­ca­tional and sci­en­tific in­sti­tu­tions we have, with 13 uni­ver­si­ties in the city with more than 30 fac­ul­ties where 80,000 stu­dents learn. Af­ter 1989 the city was re-es­tab­lished as the cap­i­tal of the Czech ju­di­cial power.

South Mo­ravia and the city of Brno are lo­cated in the heart of Europe, very close to the cap­i­tals and large cen­tral Euro­pean cities. For ex­am­ple, in or­der to travel to Vienna or Bratislava it is only a 90 min­utes drive; the city of Prague you can reach in two hours; and to Bu­dapest and Krakow it takes three to four hours to drive.

In the last few years Brno and South Mo­ra­vian Re­gion have tried hard to im­prove the re­gion‘s ac­ces­si­bil­ity by look­ing for new con­nec­tions be­tween the in­ter­na­tional air­port in Brno and

im­por­tant hub air­ports. The new di­rect line con­nect­ing Brno and Munich was launched in Novem­ber, 2015 and has proven to be ex­tremely im­por­tant for us. Now you can take the con­nect­ing flight to dozens of des­ti­na­tions all around the world, while our road and rail trans­port have also ex­panded sub­stan­tially.

QEME: What is in store for Mo­ravia over the course of 2017 and be­yond to con­tinue the good work al­ready com­menced and to en­hance its rep­u­ta­tion as a tourism and busi­ness travel hub fur­ther in the fu­ture?PR: At MCB we do our best to at­tract more busi­ness trav­ellers to our re­gion and en­sure that congress del­e­gates come back in the fu­ture as reg­u­lar tourists.

In the near fu­ture, we will con­tinue with the com­menced suc­cess­ful pro­mo­tional ac­tiv­i­ties such as at­tend­ing the in­ter­na­tional trade fairs like IMEX and IBTM, and or­gan­is­ing press and FAM trips.

On the other hand, we would like to ex­tend the role and the ac­tiv­i­ties of the MCB. One of these ac­tiv­i­ties be­ing con­sid­ered is the im­prove­ment in co­op­er­a­tion with lo­cal sci­en­tists and po­ten­tial congress am­bas­sadors.

In 2018, Brno will be cel­e­brat­ing 90 years since the first ex­hi­bi­tion (Ex­hi­bi­tion of Con­tem­po­rary Cul­ture) was held on the premises of the Brno Ex­hi­bi­tion Cen­tre so the city of Brno is pre­par­ing a large fes­ti­val, ex­hi­bi­tions and other events as com­mem­o­ra­tion of this sig­nif­i­cant an­niver­sary.

QEME: Fi­nally, look­ing for­ward, if we were to speak again in three-five years’ time, what progress and devel­op­ment would you hope and ex­pect to be able to re­port back, both in re­gards to the Mo­ravia Con­ven­tion Bu­reau as an en­tity, and in re­gards to the busi­ness travel in­dus­try in Mo­ravia as a whole?

PR: Gen­er­ally speak­ing, our goal is to con­trib­ute to the eco­nomic devel­op­ment and well­be­ing of Brno and South Mo­ravia. Specif­i­cally, we pro­mote South­ern Mo­ravia and Brno as a suit­able and at­trac­tive des­ti­na­tion for hold­ing con­gresses, con­fer­ences, trade fairs and in­cen­tive pro­grammes.

With this goal in mind, we try to build a part­ner­ship network in which pri­vate and pub­lic sec­tor co­op­er­ate and col­lab­o­rate ef­fi­ciently. We would be very glad if Mo­ravia Con­ven­tion Bu­reau con­tin­ues to be seen as firm and re­li­able part of this network, an im­por­tant con­tact and in­for­ma­tion point which not only ac­tively pro­motes co­op­er­a­tion but is also a pos­i­tive and favourable fac­tor when the po­ten­tial or­gan­iser de­cides whether to launch a cam­paign for an event.

As for the busi­ness travel in­dus­try, we hope to see that sec­tor to be a strong and stable con­trib­u­tor to both the re­gion and city’s econ­omy. We hope Mo­ravia and Brno will be an es­tab­lished and renowned des­ti­na­tion for busi­ness trav­ellers which is able to of­fer not only a high qual­ity of re­quired ser­vices but also some­thing more, some­thing spe­cial which would en­cour­age the vis­i­tors to come back, ei­ther to work or to en­joy a lovely hol­i­day stay.

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