Data, the Cor­po­rate Revo­lu­tion? In­for­ma­tion

Business monthly (Egypt) - - EVENTS -

is a cor­ner­stone of our daily lives. Whether we are re­search­ing a com­pany be­fore de­cid­ing to in­vest in it or sim­ply check­ing a weather ap­pli­ca­tion on our smart­phones prior to leav­ing our homes, data is im­per­a­tive for guid­ing our de­ci­sions. This is par­tic­u­larly the case for cor­po­ra­tions, which rely on in­for­ma­tion to guide ev­ery strate­gic de­ci­sion. Cor­po­ra­tions have tra­di­tion­ally re­lied on in­ter­nal sources of in­for­ma­tion and sys­tem records alone for their de­ci­sions. How­ever, there nu­mer­ous sources of data that can be of opti- mal use to busi­ness. Th­ese data sources are a com­pi­la­tion of the dig­i­tal traces we leave on our smart­phones and so­cial me­dia web­sites, to name a few. This mas­sive amount of data—whether it is struc­tured, un­struc­tured or semi-struc- tured—is re­ferred to as Big Data, a vo­lu­mi­nous amount of data that can be pro­cessed into in­for­ma­tion for busi­ness use.

AmCham’s In­for­ma­tion and Com­mu­ni­ca­tions Tech­nol­ogy Com­mit­tee hosted a meet­ing on Big Data as the driv­ing force of change in the cor­po­rate world. The Dec. 2 ses­sion fea­tured sev­eral ex­perts ex­plain­ing the use of Big Data in the sec­tors of re­tail, man­u­fac­tur­ing, fi­nance and se­cu­rity. Ahmed Mu­rad, MEA en­ter­prise ar­chi­tect at Or­a­cle Egypt; Hisham Mor­tada, cloud so­lu­tion ar­chi­tect at Mi­crosoft Egypt; Martin Will­cox, di­rec­tor of in­ter­na­tional Big Data at Ter­a­data Cor­po­ra­tion; and Walid Sharara, Big Data brand man­ager at IBM Egypt, all spoke about the po­ten­tial that Big Data holds for cor­po­ra­tions in var­i­ous sec­tors.

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