Data, the Corporate Revolution? Information
is a cornerstone of our daily lives. Whether we are researching a company before deciding to invest in it or simply checking a weather application on our smartphones prior to leaving our homes, data is imperative for guiding our decisions. This is particularly the case for corporations, which rely on information to guide every strategic decision. Corporations have traditionally relied on internal sources of information and system records alone for their decisions. However, there numerous sources of data that can be of opti- mal use to business. These data sources are a compilation of the digital traces we leave on our smartphones and social media websites, to name a few. This massive amount of data—whether it is structured, unstructured or semi-struc- tured—is referred to as Big Data, a voluminous amount of data that can be processed into information for business use.
AmCham’s Information and Communications Technology Committee hosted a meeting on Big Data as the driving force of change in the corporate world. The Dec. 2 session featured several experts explaining the use of Big Data in the sectors of retail, manufacturing, finance and security. Ahmed Murad, MEA enterprise architect at Oracle Egypt; Hisham Mortada, cloud solution architect at Microsoft Egypt; Martin Willcox, director of international Big Data at Teradata Corporation; and Walid Sharara, Big Data brand manager at IBM Egypt, all spoke about the potential that Big Data holds for corporations in various sectors.