LOST IN TRANS­LA­TION Siri

Business monthly (Egypt) - - MEDIA LITE -

has picked up a new lan­guage. A re­cent soft­ware up­date for iOS9.2 now al­lows you to con­verse with Ap­ple’s “in­tel- ligent per­sonal as­sis­tant” on your iPhone, iPad and Ap­ple Watch in Ara­bic. The catch? Well, how well can you speak Khaleeji? The Ara­bic-lan­guage Siri tar­gets users in Saudi Ara­bia and else­where in the Gulf, where Ap­ple has also opened two new flag­ship stores. An­other in­ter­est- ing quirk is that only the male Siri ap­par- ently both­ered to learn Ara­bic—there is no fe­male voice avail­able. A co­inci- dence, given this is soft­ware aimed at a na­tion where women aren’t al­lowed to drive, wear makeup or go out un­chaper- oned? You de­cide.

Var­i­ous me­dia, Dec. 8

HIGH

Dubai-bound Egyp­tian was ar­rested at Cairo In­ter­na­tional Air­port for drug smug- gling af­ter se­cu­rity of­fi­cials dis­cov­ered more than half a kilo of hid­den in­side his shoes. Pho­tos showed 620

Ahashish

grams of flat­tened hash bricks con­cealed be­tween the in­ner and outer soles of the leather slip-ons. Ap­par­ently, th­ese boots aren’t made for walk­ing.

Youm7, Dec. 21

REP­TIL­IAN

say there’s a sucker born ev­ery day. In­deed, an item with the head­line “World Big­gest Gi­ant Snake Killed in Egypt Red Sea” was making the rounds of in­boxes and news feeds last month. Ac­cord­ing to the “ar­ti­cle,” this “ex­traor- di­nar­ily Gi­ant Snake” ate “320 tourists and 125 Egyp­tian divers” be­fore be­ing caught and killed by none other than “an elite team of pro­fes­sional Egyp­tian sci- en­tists.” Turns out this “news” has been in­ter­mit­tently cir­cu­lat­ing the In­ter­net for years, in some cases with ac­com­pany- ing pho­tos of the “Gi­ant Snake’s” corpse be­ing hauled away—which on closer in­spec­tion looks an aw­ful lot like an im­age of a real snake pho­to­shopped onto that of a toy truck sur­rounded by plas­tic sol­diers. On the bright side, for once, mem­bers of the lo­cal press re­frained from run­ning the item as fact.

—So­cial me­dia

OUT

re­cent cam­paign seek­ing to boost lo­cal tourism demon­strated yet again that Egyp­tian of­fi­cials don’t go out­side much. It fea­tured a slick, in­ter­na­tion­ally pro- duced video pic­tur­ing clear, azure seas, breath­tak­ing an­cient mon­u­ments and friendly, at­trac­tive lo­cals. It ends by urg­ing peo­ple to Tweet their ex­pe­ri­ences via the hash­tag #ThisIsE­gypt. Shock­ingly enough, it didn’t take long for the ironic sen­si­bil­ity of Egypt’s so­cial me­dia savvy pop­u­la­tion to kick in, with lo­cal Tweeps pro­vid­ing im­ages of traf­fic jams, piles un­col­lected trash and pub­lic clocks bear- ing non-ex­is­tent times. Darker con­tribu- tions of­fered com­men­tary on hu­man rights and so­cial prob­lems. The up­shot was that the Tourism Author­ity suc­ceeded in get­ting a lot of press—just maybe not the kind they had in mind.

Var­i­ous me­dia, Dec. 11

A

Newspapers in English

Newspapers from Egypt

© PressReader. All rights reserved.