ORANGE GROUP

signs new eight-year part­ner­ship with Con­fed­er­a­tion of African Foot­ball as Of­fi­cial Spon­sor of 5 ma­jor CAF com­pe­ti­tions from 2017 – 2024

Business monthly (Egypt) - - ADVERTORIAL -

Orange Egypt Spon­sors 30 Youth Cen­ters in Egypt, Giv­ing Foot­ball Fans in Egypt the Op­por­tu­nity to En­joy CAN Cham­pi­onship in Gabon and a Com­pe­ti­tion to Choose Win­ners of Tick­ets to Travel and Watch Egyp­tGhana Match or a Grand Prize of 100,000 Pounds

Orange Group an­nounced its part­ner­ship re­newal with the Con­fed­er­a­tion of African Foot­ball ( CAF) for eight years ( 20172024) to con­tinue to spon­sor the or­ga­ni­za­tion’s ma­jor soc­cer com­pe­ti­tions through to 2024. This spon­sor­ship in­cludes the African Na­tions’ com­pe­ti­tions (2017 in Gabon, 2019 in Cameron, 2021 in Ivory Coast, and 2023 in Guinea). In ad­di­tion to the next four Africa Cup of Na­tions (AFCON) tour­na­ments, Orange will also spon­sor the Women’s and U-20 Africa Cup of Na­tions, as well as the CAF Cham­pi­ons League and the Su­per Cup club com­pe­ti­tions. The core ob­jec­tive of Orange’s spon­sor­ship strat­egy, “Orange Spon­sors You”, is to give fans the recog­ni­tion they de­serve by putting them cen­ter­stage, turn­ing the spot­light on them and re­ward­ing them for their pas­sion. To mark the oc­ca­sion of the CAF com­pe­ti­tions 2017 and in line with its spon­sor­ship strat­egy, “Orange Spon­sors You”, Orange Egypt is giv­ing all foot­ball fans in Egypt the op­por­tu­nity to en­joy and cheer for the Egyp­tian Na­tional Team while watch­ing the games of African Cup. Under the aus­pices of the Min­istry of Youth and Sports, Orange Egypt will be spon­sor­ing 30 youth cen­ters all over Egypt to give all Egyp­tians the priv­i­lege of watch­ing the tour­na­ment’s games on screens placed in th­ese cen­ters. In ad­di­tion, Orange Egypt has launched a con­test for its cus­tomers, where they will get the chance to travel to Gabon and at­tend Egypt-Ghana match on Jan­uary 25th or win the grand prize of 100,000 Egyp­tian pounds or a BeIN sub­scrip­tion for one year. On this oc­ca­sion, Orange Egypt’s CEO, Jean Marc Har­ion, said, “Foot­ball is the num­ber one pas­sion of our cus­tomers in Egypt, and we’re de­lighted that we will be able to bring Egyp­tian foot­ball fans even closer to the events and things they love the most by go­ing beyond slo­gans. Th­ese flag­ship com­pe­ti­tions in African foot­ball gen­er­ate an in­cred­i­ble spirit of unity across com­mu­ni­ties and peo­ple, and unite fans be­hind their flag with a strong sense of pa­tri­o­tism. In fact, the sport it­self is a pow­er­ful agent of peace, and shows how we can cher­ish and em­brace our ri­vals while also treat­ing each other with re­spect.” “I would like to seize this op­por­tu­nity to wish the Egyp­tian Na­tional Foot­ball team all the best in their com­ing matches dur­ing this 31st round of the Africa Cup of Na­tions”, he added. It’s worth men­tion­ing that the 2015 Africa Cup of Na­tions was won by Ivory Coast, who com­pleted a 9-8 penal­ties vic­tory over Ghana in the fi­nal. The 2017 tour­na­ment kicks off on Jan­uary 14th, with the host Gabon tak­ing on Guinea-Bis­sau. Orange Egypt cheers on the Egyp­tian Na­tional Team and wishes them the best of luck and may they win to spread hap­pi­ness and joy in the hearts of all Egyp­tians.

Jean Marc Har­ion, Orange Egypt CEO

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