Visa brings CyberSource token management service to clients globally

Visa introduced Token Management Service on Wednesday, a solution designed to unify management and secure customer payment data. Token Management Service enables an integrated view of payment preferences and behaviours across a merchant’s commerce platforms, processing environments, geographies, payment types, and card brands.

Seventy percent of the world, or more than 5 billion people, will be connected via mobile devices by 2020, creating the need for merchants to provide consumers with seamless digital payments that work securely, anywhere, and on any device. Laying a foundation for this transition, Visa has developed Token Management Service, part of Visa’s CyberSource payment management platform.

Different token services deployed across multiple digital commerce environments create channel silos, preventing merchants from fully understanding payment behaviour across their various customer touchpoints. Token Management Service helps enable merchants to unify payment token implementation to provide simple, innovative, and seamless purchasing experiences. For example:

• Customers can buy goods online, then pick them up in store, or make a purchase online and return items in- store.

• Merchants can augment their customer engagement strategy with tailored loyalty programmes and promotions to suit customer preferences and behaviour, ultimately providing impactful customer experiences.

“Our clients are seeking to create new integrated commerce experiences that unify their digital and physical operations to gain a comprehensive 360- degree view of their customer interactions,” said Andre Machicao, senior vice president of digital merchant products at Visa. “Today’s launch of Token Management Service brings merchants a vital capability to better service their customers by enabling them to embrace and create new, frictionless, and secure payment experiences and maintain their competitive edge.”