Communications minister appoints Maha Rashad acting CEO of ITIDA
Minister of Communications and Information Technology Yasser El-Kady issued a decree to appoint Maha Khalil Mohammad Rashad as the acting CEO of the Information Technology Industry Development Agency (ITIDA), succeeding Asmaa Hosni, whose term expired.
Before this appointment, Rashad held the position of associate minister of CIT for marketing strategies, as well as the strategic marketing and communication director at ITIDA.
During her tenure at ITIDA, Rashad held the responsibility of a number of key projects and took the lead in improving the perception of the Egyptian ICT sector, maintaining and deepening confidence in Egypt as an ideal outsourcing destination, and expanding cooperation with the main international consulting institutions. Oppo is one of the newest mobile phone companies in the Egyptian market. However, it seems that it has studied the market well and was able to understand its nature and ways of achieving sales and acquiring a market share of smartphone sales in Egypt. Over 80% of the sales in the Egyptian market are carried out through conventional ways managed
Rashad possesses professional experience in the areas of integrated marketing communication, government relations, strategic planning, and business model design, in addition to her proven ability to manage the strategic by mobile retailers.
The shortest route to for these retailers to ensure they are on the company’s side and are able to convince consumers to purchase a phone instead of another is profit margins.
Oppo has realised this and has recently carried out alterations to the prices of some models. Oppo reduced the price of its F5 phone in analyst relations programme.
Maha joined the Ministry of Communications and Information Technology (MCIT) in 2001, where she held many positions and moved up in managerial positions. Most recently, Egypt to EGP 5,260 instead of EGP 5,500. Retailers obtain these phones for EGP 4,860, which means that the profit made from selling one Oppo F5 is EGP 400.
Retailers also earn a profit of EGP 260 per A71 phone, which has 3 GB RAM and 32 GB internal memory.
The Chinese-made Oppo opened a new centre for technical support she was the director of business initiatives development at the ministry, before moving to ITIDA in 2008.
Rashad is a young professional with 17 years of experience in a number of leadership positions, undertaking the roles of developing strategies for local companies to penetrate global markets, handling publicprivate partnership projects, and promoting integrated marketing solutions.
Moreover, she earned a bachelor’s degree in economics and political science from the English section of Cairo University in 2001 and received her MBA from the Arab Academy for Science, Technology, and Maritime Transport( A A ST MT) in 2008, which qualified her to join the professional PhD programme in business administration at the AASTMT. This is in addition to obtaining a number of awards and training courses in e-government management and digital solutions consultancy.
SHE WAS THE DIRECTOR OF BUSINESS INITIATIVES DEVELOPMENT AT THE MINISTRY, BEFORE MOVING TO ITIDA IN 2008
and aftersales services in Tanta, several months ago. It is considered the fifth of its kind in Egypt.
The new centre comes within the company’s expansion plan in Egypt, which mainly relies on expansions in governorates to keep up with the increased demand for aftersales services.
Since it entered the Egyptian market in mid-2015, Oppo decided to rely on its own centres to offer technical support and aftersales services instead of relying on outsourcing.
The centre offers several services to customers, including updating the operating systems of Oppo phones, maintaining the phones in the warranty period, selling phone accessories, and providing an area to display new phones, including allowing customers to experience them interactively.
Noteworthy, Oppo has four other centres for aftersales services. The first is in Cairo (Obour buildings), the second is in Giza (Dokki), the third is in Alexandria (Semouha), and the fourth is in Mansroua (Gazirat Al-Ward), and now the company is opening its fifth centre in Tanta.