The Daily News Egypt

Egyptian market promising, has significan­t potential for Crédit Agricole Group: CEO

CAE one of leading banks in group’s 50-country operations, says Brassac

- By Hossam Mounir

Philippe Brassac, CEO of Crédit Agricole Group, said that the Egyptian market is promising and has significan­t potential for the group, anticipati­ng an improvemen­t in the Egyptian economy and stressing the group’s support for the continued growth of Crédit Agricole Egypt (CAE).

Brassac visited Egypt last week, where he met with a number of prominent clients of the bank, in the presence of the French ambassador to Egypt and a representa­tive of the Internatio­nal Monetary Fund. He also met with the CAE team and inaugurate­d the CAE Foundation for Developmen­t.

“This visit is a tribute from Crédit Agricole Group to the importance of CAE, by providing support for growth and global expertise that will enable us to serve our customers in Egypt better,” Brassac said.

He confirmed that CAE is one of the leading banks of the group, which manages operations in over 50 countries.

Also, he added that CAE’s strategy, which is based primarily on meeting the needs of customers with a strong focus on innovation, has proved its efficiency by achieving customer satisfacti­on and achieving a distinct level of return on equity.

During his meeting with the CAE team, Brassac reviewed the implementa­tion of the medium term plan, Ambition 2020, which aims to consolidat­e its position in key business areas worldwide by accelerati­ng its digital transforma­tion, as well as enhancing cooperatio­n between all the group’s institutio­ns and business sectors.

Brassac praised CAE’s new strategy, which aims to position the bank as a leader in sustainabi­lity on the basis of innovation and creativity, adding that in order to implement this ambitious strategy, the bank will enhance its responsibi­lity to its customers, employees, environmen­t, and society.

During his visit to Egypt, Brassac opened the CAE Foundation for Developmen­t to support and expand the bank’s corporate social responsibi­lity activities.

“The CAE Foundation for Developmen­t is the real representa­tion of our values; we believe that the corporate message must go beyond profit, it must expand into a real benefit that is reflected in the entire society,” says Brassac.

 ??  ?? Philippe Brassac, CEO of Crédit Agricole Group
Philippe Brassac, CEO of Crédit Agricole Group

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