Technology meets art: Xiaomi launches flagship Mi MIX 3 at Forbidden City
Global technology leader Xiaomi unveiled its latest premium flagship product, Mi MIX 3, today at the renowned Forbidden City (also known as the Palace Museum),one of China’s most important historical landmarks. As the newest device in Xiaomi’s award-winning Mi MIX series, Mi MIX 3 once again merges technology and art, sporting a beautiful ceramic back that comes in three colours, and an innovative magnetic slider.
In addition to an unprecedented full-screen display experience, Mi MIX 3 features a camera setup that achieved a DxOMark photo score of 108, a four-sided curved ceramic back panel in a new Sapphire Blue variant, and up to 10GB RAM.
The Mi MIX 3 will hit shelves on 1 November across the Chinese mainland,with a starting price of RMB 3,299, including a specially designed version co-branded with the Palace Museum.
At the launch event, Lei Jun, Chairman and CEO of Xiaomi, also revealed that Xiaomi Corporation expects its shipment of smartphones to exceed 100m units by the end of October 2018, successfully reaching the fullyear target set at its global core suppliers conference on 13 September 2017. Xiaomi will reach the target two months ahead of schedule, and it exceeds the unit shipment of 90m in 2017.
Patented magnetic slider offers new interactive experience
The Mi MIX 3’s patented slider incorporates neodymium magnets that have been carefully calibrated. Once the screen is pushed down, the magnetic mechanism immediately kicks in, and finishes the opening in a snap with just the right amount of force.
The Mi MIX 3 employs a 6.39-inch, 2340 x 1080-pixel FHD+ Samsung AMOLED display,with an aspect ratio of 19.5:9. Its bezels have been further reduced from the its predecessor, to achieve an extreme screen-to-body ratio of 93.4 percent.
World-class photography rated 108 by DxOMark
The Mi MIX 3 features a 12MP + 12MP rear dual camera that uses the same sensors as in The Mi 8.
Coupled with the rear camera’s 4-axis OIS,The Mi MIX 3 is Xiaomi’s best smartphone for low-light photos to date.The rear dual camera also features 4K video recording and 960 fps slowmotion video capture, supported by an AI background music feature that automatically adds sound effects, according to the flow of motion in the video.
The 24MP + 2MP front module sports a Sony IMX576 main sensor that can capture more details than ever before.
With these enhancements,The Mi MIX 3 achieved a DxOMark photo score of 108,ranking among the world’s best smartphones for photography.
Beautiful four-sided curved ceramic back
The Mi MIX 3 continues the series’ tradition of using unique materials with artistic design, adding a new Sapphire Blue version inspired by the Palace Museum’s ceramic collections.
During the launch event,Xiaomi and the Palace Museum co-launched a special edition of the Mi MIX 3 featuring the legendary Chinese creature Xiezhi, a mythical beast that symbolises justice, engraved on its back cover.This version is also one of the first smartphones in the world to come with 10GB RAM for extreme performance.
10W wireless charger shipped with every unit
The Mi MIX 3 supports Qi standard wireless charging, and comes with a 10W wireless charger that is 30% more efficient than its predecessor.
First Xiaomi smartphone to offer dedicated AI button
The Mi MIX 3 will be available in Jade Green, Sapphire Blue, and Onyx Black through online and offline channels in the Chinese mainland, with 6GB + 128GB for RMB 3,299, 8GB +128G for RMB 3,599,and 8GB + 256GB for RMB 3,999.
The 10GB + 256GB Mi MIX 3 Palace Museum Edition is priced at RMB 4,999. Availability in other markets will be announced closer to local launch dates.