What con­sti­tutes good lead­er­ship is chang­ing, as ex­pec­ta­tions, de­mands, of fol­low­ers al­ter: Gor­don Tred­gold


The Daily News Egypt - - Front Page -

Un­doubtably the im­por­tance of lead­er­ship for any or­gan­i­sa­tion’s suc­cess, as it is what dic­tates the abil­ity of an in­di­vid­ual or a group of in­di­vid­u­als to lead, guide, and in­flu­ence other groups of peo­ple or an or­gan­i­sa­tion.

Lead­er­ship en­tails, hav­ing a clear vision, an abil­ity to com­mu­ni­cate the vision to team mem­bers, an abil­ity to or­gan­ise in an ef­fec­tive and ef­fi­cient man­ner, in­spir­ing sub­or­di­nates to­wards the ful­fil­ment of the or­gan­i­sa­tion’s goals, and balanc­ing the con­flict of in­ter­est of all sub­or­di­nates and stake­hold­ers.

Lead­er­ship en­com­passes all spheres of life: fam­ily, po­lit­i­cal, man­age­ment or eco­nomic.

To un­der­stand lead­er­ship and its im­por­tance, Daily News Egypt in­ter­viewed Gor­don Tred­gold, CEO of Lead­er­ship Prin­ci­ples LLC.

With over 25 years of ex­pe­ri­ence in se­nior lead­er­ship po­si­tions, for For­tune 100 com­pa­nies, suc­cess­fully de­liv­er­ing $100m pro­jects,run­ning $300m de­part­ments, and lead­ing teams of 1,000 staff, Tred­gold has helped com­pa­nies re­duce costs by $350m, in­crease per­for­mance by 50-500%, and helped en­trepreneurs triple their rev­enue in just 12 months.

Now Gor­don speaks,writes,and con­sults on Lead­er­ship and Busi­ness. He has writ­ten 3 books, over 1,200 ar­ti­cles, con­trib­uted to Forbes, En­tre­pre­neur, Inc. Mag­a­zine, Busi­ness In­sider, For­tune,Ad­dicted 2Suc­cess, and he is also a vis­it­ing pro­fes­sor at Staffordshire Univer­sity.

“Peo­ple are not afraid of hard work, they are afraid of fail­ure, and by giv­ing them sim­ple plans they be­lieve you help build their self-con­fi­dence,which is key to suc­cess,” Tred­gold told Daily News Egypt in an in­ter­view.

Tred­gold was one of the speak­ers of ‘The Nar­ra­tive PR Sum­mit 2018,’ which first started in 2016, or­gan­ised by CC Plus, to be­come the first of its type of pub­lic re­la­tions events for the Egyp­tian mar­ket.

The sum­mit was at­tended by min­is­ters,global pro­fes­sion­als, pol­i­cy­mak­ers, as well as com­mu­nity lead­ers, to dis­cuss their dis­tinct sto­ries, lessons, and ex­pe­ri­ences that can cre­ate a bank of first-class knowl­edge,avail­able for ev­ery­one and any­one in Egypt.

Fol­low­ing ‘The Nar­ra­tive PR Sum­mit 2018,’ DNE in­ter­viewed Tred­gold, to get a bet­ter un­der­stand­ing of how the ba­sic con­cept of lead­er­ship has evolved, and his par­tic­i­pa­tion in the sum­mit,the tran­script for which is be­low, lightly edited for clar­ity:

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