Saudi APSCO launches in Egypt
Production at 160,000 tonnes per year
The Arabian Petroleum Supply company (APSCO) and TM Trading announced their official launch in Egypt, as per the exclusive dealership obtained by TM Trading to distribute APSCO products in Egypt.
The announcement came durinf a huge ceremony held in Cairo, attended by Mohamed Aly Reda, managing director of APSCO, and Khaled Salah, general manager of oils and lubricants,Tarek Moussa, chairperson of TM Trading and Ahmed Tarek, the company’s general manager, along with a number of oils and lubricants distributors in Egypt.
APSCO’s CEO,MohamedAly Reda, and the company’s General Manager, Khaled El Tayeb, expressed their happiness over the company’s decision to launch in Egypt, highlighting the company’s major distribution and spread in Saudi Arabia.
Reda said that APSCO will provide all the technical support to the new partnerTMTrading to ensure the success of the business and realise the goals and ambitions of both companies.APSCO will also work on meeting the needs of the Egyptian market.
Tarek Moussa, chairperson of TM Trading, said that the company will be present in all governorates in Egypt, and that launching the products in Egypt was not a quick decision, but has been in the pipeline for over a year and a half.
Moussa explained that during this period,TMTrading was able to win the confidence of customers, and established a presence in a number of provinces. He added that their presence has been one of the strong reinforcement points of the company, which drives them to work more enthusiastically to achieve the required success, promising to meet customers’ needs in a quick and efficient manner. He thanked all TM Trading employees for their previous efforts.
General Manager of TM Trading, Ahmed Tarek Moussa, spoke regarding a number of figures and events related to TM Trading and APSCO, which resulted in them launching in Egypt. It started with the establishment of APSCO in 1960, to establishing the mixing plant of 160,000 tonnes per year, and the grease plant in 2015, through to 2016, when the partnership between APSCO and TM Trading was signed.
Moussa highlighted how TM Trading spread through raising the awareness of consumers of APSCO’s products and Saudi output in general. He pointed out that his company relies on the certified distributor model that kicked off in 2017 with 10 distributors in 15 governorates, including Greater Cairo,Alexandria, and Sharkia, among others. He stressed that TM Trading is keen on ensuring that each sales party can get the best profit margin.
TM Trading’s expansion aims at both levels, whether spread across the provinces where the company already exists, or spread in other governorates, by increasing point of sale (POS) from 2,000 points to 5,000 points in 2019, in addition to increasing the company’s production of marine oils and factory lubricants in 2020 and 2021 respectively, said Moussa. He added that the company’s sales increased by five folds between 2016 and 2017 and to eight folds this year. Furthermore, TM Trading’s market share reached 2%, noting that the decision to remove custom duties off European cars will boost sales, which could hike TM Trading’s market share by 13-18%.
Representatives of TM Trading and APSCO honoured a number of distributors of the petroleum products in the Egyptian market for their efforts as part of the company’s success and impelled them towards continuous work to achieve competitive rates.
APSCO is the strategic ally of ExxonMobil in the Kingdom of Saudi Arabia from 1960 to 2006.The company then bought ExxonMobil’s share of 49% and the company then became 100% Saudi. APSCO supplies products to 30 local and international airports,including SaudiArabianAirlines.