Win­ter Equinox Fash­ion Brunch: in­vi­ta­tion for shop­ping, char­ity

The Daily News Egypt - - Life Style -

Once again, the cap­i­tal had a ren­dezvous with Fash­ion Fund’s sea­sonal brunch event. Over the du­ra­tion of seven hours, the coun­try’s most recog­nised fash­ion ex­perts and so­cialites shopped the lat­est trends, cour­tesy of Egypt’s finest de­sign­ers, while de­vour­ing mouth­wa­ter­ing del­i­ca­cies.

Or­gan­ised by the well-known phi­lan­thropist and so­cialite, Heba Serag El-Din, the Win­ter Equinox Fash­ion Brunch aimed to newly bridge the gap be­tween fash­ion and char­ity. Aside from be­ing an ideal des­ti­na­tion for shopa­holics, the event also promised 15% of the pro­ceed­ings to a se­lected char­ity mis­sion.

While the ex­act cause is yet un­de­ter­mined, last sea­son’s pro­ceed­ings went to a trans­plant case. In­stead of giv­ing the money to char­ity or­gan­i­sa­tions, Serag El-Din prefers to over­see the en­tire process her­self.There­fore, she per­son­ally iden­ti­fies and lo­cates the needy cases.

Hosted at Sass restau­rant and bar, the event cor­re­sponded with the in­tro­duc­tion of a new brunch menu. On the other hand, it also shed the light on nu­mer­ous lo­cal tal­ents, while it also wel­comed the be­gin­ning of a new sea­son.

Se­lected based on the qual­ity, pre­sen­ta­tion and brand­ing, the fea­tured de­sign­ers var­ied be­tween emerg­ing tal­ents and well-es­tab­lished house­holds such as Bazic; Hype; Bou­tique 17; Avalanche; Un­matched; Tro­phy Wives; Ge­orges Sara & Co; Moda Fit; Zag Store; Posh Shades and Cam­i­cie.All in all, the event fea­tured 14 de­sign­ers and brands. Mean­while, the event also in­cluded a themed photo-booth by Iram Jew­ellery, the lo­cal syn­onym for glitz and glam, of­fered a sneak peek of the new­est Si­ran col­lec­tion as guests tried on the con­tem­po­rary pieces and even snapped a few glam­orous pic­tures.

In par­al­lel, BTC watches of­fered a time­piece fortress.The cel­e­brated brand gave guests a dis­cern­ing seg­ment of in­ter­na­tional iconic watches. Celebri­ties such as Mona Zaki stopped their rounds through­out the venue just to ad­mire the new col­lec­tion.

With that said, the event’s big­gest high­light was the re­veal and auc­tion of Zaam’s new ex­clu­sive pyra­mid bag.The Poly­logue fea­tured the de­signer’s love for retro aes­thet­ics and keen­ness on util­is­ing only the finest real leather. More im­por­tantly, all the pro­ceed­ings col­lected from the auc­tion went to char­ity.

Con­curently, the at­ten­dees in­cluded a vast num­ber of well­known celebri­ties and in­flu­encers in­clud­ing ac­tresses Mona Zaki and Dalia El-Be­heri as well as TV pre­sen­ters Sherif Nour El-Din, Sa­mar Yousry and Karine Fahmy. Mean­while, fash­ion in­flu­encers such as Zayneb Az­zam, Heba El Des­souky, and Gehad Ab­dalla were also spot­ted dur­ing the event.

SE­LECTED BASED ON QUAL­ITY, PRE­SEN­TA­TION AND BRAND­ING, THE FEA­TURED DE­SIGN­ERS VAR­IED BE­TWEEN EMERG­ING TAL­ENTS AND WELL-ES­TAB­LISHED HOUSE­HOLDS

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