Find­ing busi­ness use cases is pre­req­ui­site for build­ing 5G net­work: head of Eric­s­son Sil­i­con Val­ley Ex­pe­ri­ence Cen­tre

Since Oc­to­ber 2018,Ver­i­zon started to of­fer 5G fixed in­ter­net wire­less ac­cess in US: Thomas Ols­son

The Daily News Egypt - - Front Page - By Mo­hamed Samir – Santa Clara

To feel the vibe of Sil­i­con Val­ley and find more about 5G op­por­tu­ni­ties, Daily News Egypt (DNE) vis­ited Sil­i­con Val­ley’s Eric­s­son Ex­pe­ri­ence Cen­tre, where vis­i­tors can in­ter­act with sev­eral ex­perts from Eric­s­son,and witness how tech­nol­ogy and ecosys­tems will drive this trans­for­ma­tion by em­pow­er­ing peo­ple, busi­nesses, and so­ci­eties with the so­lu­tions and ex­per­tise needed to rein­vent what is pos­si­ble.

The place offers an im­pres­sive show­case where you can im­merse your­self in the lat­est in­no­va­tions which will revolutionise our so­ci­ety. Whether you’re in­ter­ested in net­works, IT, or new in­dus­tries, the cen­tre will in­spire you.

Eric­s­son is one of the lead­ing providers of in­for­ma­tion and com­mu­ni­ca­tion tech­nol­ogy (ICT) to ser­vice providers, with about 40% of the world’s mo­bile traf­fic car­ried through its net­works, with a com­pre­hen­sive port­fo­lio rang­ing across net­works, dig­i­tal ser­vices, man­aged ser­vices,and emerg­ing busi­nesses, pow­ered by 5G and in­ter­net of things (IoT) plat­forms.

DNE in­ter­viewed Thomas Ols­son, head of the Eric­s­son Sil­i­conVal­ley Ex­pe­ri­ence Cen­tre,to de­ter­mine his thoughts on the adop­tion of 5G tech­nolo­gies.

Ols­son joined Eric­s­son in 2002 as the head of the Sales Man­aged Ser­vice busi­ness unit. He moved to Ar­gentina in 2007, where he was re­spon­si­ble for ser­vice de­liv­ery and the net­work’s roll­out across the re­gion in South Amer­ica. From 2011, he be­came the head of Global Sales in the Busi­ness Unit Sup­port So­lu­tions, based at the HQ in Stock­holm, and since 2016 he was named asVice Pres­i­dent and the head of Eric­s­son’s Ex­pe­ri­ence Cen­tre in Sil­i­con Val­ley. He is the ap­pointed spokesper­son for Eric­s­son, rep­re­sent­ing this area, and also speaks at sev­eral in­dus­trial con­fer­ences and sem­i­nars.

The tran­script for the in­ter­view is below, lightly edited for clar­ity:

How does the Eric­s­son Ex­pe­ri­ence Cen­tre boost in­no­va­tion, and im­prove the tech eco sys­tem?

Be­ing a big com­pany, I think we con­trib­ute to the di­a­logue be­tween dif­fer­ent eco-sys­tem play­ers, and we also ed­u­cate our­selves through the di­a­logue with the start-up com­mu­nity as we know the lim­i­ta­tions of cur­rent tech­nolo­gies, but we don’t know about the op­por­tu­ni­ties,and the lim­i­ta­tions of the next one.

We are try­ing to be highly ac­tive in or­der to com­mu­ni­cate with our part­ners.We talk about IoT, cloud-com­put­ing, ar­ti­fi­cial in­tel­li­gence, and what we can bring to the process of in­dus­try so­lu­tions, as we go for­ward.

There­fore,I think we are con­tribut­ing to that process, in ad­di­tion to our tra­di­tional cus­tomers,the tele­com op­er­a­tors, with half or even more of the traf­fic at the cen­tre com­ing from start-ups, ecosys­tems, and big com­pa­nies, as they all are try­ing to fig­ure out what does the 5G tech­nol­ogy would mean for them.

What is the big­gest chal­lenge fac­ing the adop­tion of 5G, is it af­ford­abil­ity?

To build a 5G net­work,it doesn’t have a one-use case, in 3G and 4G, the use­case was pretty much the voice con­nec­tiv­ity and the mo­bile broad­band, so it was the sim card that you were buy­ing.

For 5G, it is not about the sim card any more, rather it is about the value of in­for­ma­tion for the in­dus­try,and when a ma­chine would be able to com­mu­ni­cate with other ma­chines.Those val­ues are part of the ini­tial chal­lenge to de­fine the in­dus­try’s use-cases.

The ben­e­fit from do­ing that is that there will sud­denly be more busi­ness cases, as well as in­cen­tives for op­er­a­tors to build a 5G net­work.I be­lieve that despite the fact that the 5G adop­tion will be slower at the be­gin­ning, but the process will go much faster than it took us to change from 3G to 4G.

I BE­LIEVE THAT DESPITE THE FACT THAT THE 5G ADOP­TION WILL BE SLOWER AT THE BE­GIN­NING, BUT THE PROCESS WILL GO MUCH FASTER THAN IT TOOK US TO CHANGE FROM 3G TO 4G

How­ever, it is dif­fer­ent this time as it is not only about chang­ing from 4G to 5G, rather the new net­work will be a com­bi­na­tion of both.Ac­cord­ingly, the tech­nol­ogy that Eric­s­son brought to the mar­ket will use the same hard­ware,and we will un­dergo a soft­ware up­grade of what is al­ready there.

How can in­fra­struc­ture-shar­ing re­duce the cost and ac­cel­er­ate the im­ple­men­ta­tion of the 5G tech­nol­ogy?

I think that is ac­tu­ally hap­pen­ing as the pos­si­bil­ity to have dif­fer­ent use-cases on the same in­fra­struc­ture will in re­al­ity make new use-cases af­ford­able.Take the en­ergy or the min­ing in­dus­try to­day for ex­am­ple, if you have an oil rig, they can af­ford to build a ded­i­cated 4G net­work, but if you have a small work­shop or a small garage-com­pany they will not be able to.With 5G, the op­er­a­tor can of­fer them a shared net­work as if it was ded­i­cated to them, so the net­work’s divi­sion and re­use will drive the speed of 5G.

When will the 5G rev­o­lu­tion take place?

Since Oc­to­ber 2018, Ver­i­zon has started to of­fer 5G fixed in­ter­net wire­less ac­cess in the US. In the coun­try, there are 30m house­holds with­out a ca­ble in­ter­net con­nec­tion as com­pa­nies do not have an in­cen­tive to pro­vide it to these houses,so to­day these peo­ple have poor cov­er­age.

To­day, around 60,000 sites in the US are rel­a­tively cov­ered with 5G.There are other sites which are not cov­ered be­cause the busi­ness case is not there, but if you have hard use cases, op­er­a­tors would build cov­er­age,even where there is no cov­er­age now.

In or­der to have a 5G net­work with no la­tency ev­ery­where, the num­ber of sites might go up from 60,000 sites to 600,000, or per­haps even a mil­lion.

A lot of these sites will be lamp­poles, 100 yards away from each other, that is nec­es­sary to elim­i­nate la­tency. In or­der to build up this net­work, it will be a chal­lenge, not in terms of tech­nol­ogy, rather from a social as­pect, as maybe some com­mu­ni­ties would not want more of this tech­nol­ogy.

But I think the chal­lenge for us as a com­pany right now is ex­plor­ing the lim­i­ta­tion for 5G, we don’t know what im­pact it will have on the dif­fer­ent util­i­ties, and the dif­fer­ent use-cases.

Thomas Ols­son, head of the Eric­s­son Sil­i­con Val­ley Ex­pe­ri­ence Cen­tre

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