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Campaign UK, publicado en idioma Inglés, es un revista de Reino Unido. Accede a Campaign UK en línea en PressReader o descarga los números para leerlos más tarde. Explora los números anteriores de Campaign UK en el archivo.
Spoiler alert, you scored 6. Well, 6.14 to be precise. That’s about a low B grade by my calculations. Of course, that’s just the average from all 100 agencies in our 2018 School Reports (p40), but arguably it’s not a bad reflection of the year that...
Find out which ads are hot this month, from Apple to Moneysupermarket.com
How Adam & EVE/DDB helped the brand make its ice-creams talk to consumers around the world
What does it mean to be a marketer amid the rise of the chief customer officer, Helen Edwards asks
Has your agency come out at the top of the class or is it languishing in the “naughty corner”?
Nielsen’s Kate Slaymaker explains how to target women more effectively
A year of launches, consolidations and rebrands
Why we don’t believe our eyes any more
