Eswatini Financial Times

Festive season, harvest time for artists

. . . Social Media and digital platforms has opened a whole new world of opportunit­ies for creators of all kinds

- By Siphesihle Dlamini

In a world where creativity and talent thrive, the festive season has become a golden opportunit­y for artists to indulge in their passions and feast on success.

As the air fills with the joyful melodies of carols and the streets are adorned with dazzling lights, artists from all walks of life find themselves in the spotlight, ready to captivate audiences and leave a lasting impression.

For musicians, this time of year is a symphony of possibilit­ies. From enchanting holiday concerts to lively street performanc­es, their melodies become the soundtrack of the season. With every note they play, they strike a chord in the hearts of listeners, transporti­ng them to a world of joy and merriment. As the demand for live music soars, so does the artists’ opportunit­y to earn big.

Visual artists, too, find themselves in high demand during this festive period. With the spirit of celebratio­n in the air, their creations come to life, adorning galleries, storefront­s, and public spaces. From intricate sculptures to vibrant holiday-themed paintings, their artistry adds a touch of magic to the season. As people seek unique and meaningful gifts for their loved ones, these artists seize the chance to showcase their talent and sell their masterpiec­es.

The world of theatre and performanc­e art also thrives during this time of year. From traditiona­l holiday plays to modern adaptation­s, the stage becomes a canvas for actors, dancers, and storytelle­rs to weave tales of wonder. Audiences flock to theatres, hungry for the enchantmen­t and escapism that only live performanc­es can provide. In this season, ticket sales soar, much delight to promoters. Artists find themselves basking in the applause and reaping the rewards of their hard work.

It is not just the traditiona­l artists who benefit from the festive season. The rise of social media and digital platforms has opened a whole new world of opportunit­ies for creators of all kinds. From vloggers sharing their holiday adventures to influencer­s showcasing festive fashion, these artists leverage their online presence to connect with audiences and monetize their content. The festive season becomes a time for them to shine and create content that resonates with millions around the globe.

As the festive season approaches, artists everywhere are gearing up for their moment in the spotlight. They embrace the spirit of celebratio­n, pouring their hearts and souls into their craft. They know that this is their time to shine, to make a lasting impact, and to feast on the fruits of their creativity.

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 ?? ?? ▲▶ Lyrikal Busta, Young Zesh, Mozaik, Nomalungel­o Dladla and KrTC.
▲▶ Lyrikal Busta, Young Zesh, Mozaik, Nomalungel­o Dladla and KrTC.

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