‘Work tirelessly during the year to earn bucks during the festives’
IN an exclusive interview with Eswatini Financial Times, Gogo Eswatini, one of the entertainment industry’s trailblazers, shared insights into the significance of the festive season for artists.
Gogo Eswatini, known for his comedic skits and stand-up performances alongside S’lwane, emphasized that the festive season is a time of harvest for artists.
He emphasized that reaping the rewards of this season is only possible if artists have been diligently planting artistic seeds throughout the year.
According to the comic, the festive season serves as a reflection of an artist’s hard work and dedication. It is during this time that numerous awards are bestowed upon deserving artists, honouring their contributions to the industry. To remain relevant and successful during this period, Gogo Eswatini advised artists to focus on building influence, maintaining a clean brand image, and strategically positioning themselves both physically and on social media platforms.
With a promising and eventful festive season ahead, Gogo Eswatini and S’lwane are ready to entertain emaSwati with their fresh humour and new jokes. “We are prepared for all bookings and have exciting new content in store,” Gogo Eswatini stated.
Management
Upscale Live, one of the leading artist management stables in the country, also recognized the immense opportunities the festive season presents for artists. Sibusiso Simelane, the director of Upscale Live, a stable that manages talents such as Young
Zesh, Lyrikal Busta, and Sean
Cast said this period is crucial for artists as it offers them the chance to generate income through performances at various events. He stated that the festive season provides a platform for their music to thrive, as people consume copious amounts of music during this time.
To maintain relevance during the festive season, Simelane advised artists to work diligently throughout the year, consistently releasing and promoting their music.
By doing so, they can cultivate a dedicated following and ensure their music resonates with audiences during this lucrative period.