From ru­ral SA to ma­jor in­flu­enc­ing on so­cial me­dia

Swazi Observer - - BUSINESS -

IN­TER­NA­TIONAL - If there is one thing that KZN busi­ness en­tre­pre­neur Nox­olo Zondi does very well it is dis­cov­er­ing those sub­tle niches in the mar­ket place that have space and the po­ten­tial to grow.

This week this get-up-and-go 28-year-old chat­ted to me about her next ven­ture which she calls ‘brand in­flu­enc­ing’ and the use of a vi­brant mix­ture of so­cial plat­forms to spread mes­sages and mon­i­tor trends in the pub­lic sec­tor.

“That is the thing about liv­ing in an IT era,” she says. “You need to be one jump ahead and al­ways strate­gis­ing about how you can take your tal­ents and in­ter­est just that bit fur­ther. I thought to my­self if I can at­tract fol­low­ers then I would be use­ful to brands who want to get their prod­ucts bet­ter known.” A cre­ative in­no­va­tor in ev­ery sense, Zondi has never al­lowed hur­dles to get in the way of what she wants to achieve and where she want to go.

“I sup­pose that goes back to my child­hood liv­ing in a small ru­ral area, miles away from any­where. I had very lit­tle, but I al­ways knew in my heart that one day I would be a princess and that I would be sur­rounded by beau­ti­ful things and beau­ti­ful peo­ple. “I al­ways keep that im­age in my head. It’s about pos­i­tive think­ing. It re­ally does work.” Part of those early dreams was to work with make-up, look like Mar­i­lyn Mun­roe, and learn all there is to know about the beauty world, get her driv­ers’ li­cense – and a car.

“Com­ing from the mid­dle of nowhere and be­ing in a city was quite scary, but I did man­age to land a job with a Dur­ban depart­ment store at the beauty counter, which was great ex­pe­ri­ence.”

HARD WORKER: KZN busi­ness en­tre­pre­neur Nox­olo Zondi.

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