From rural SA to major influencing on social media
INTERNATIONAL - If there is one thing that KZN business entrepreneur Noxolo Zondi does very well it is discovering those subtle niches in the market place that have space and the potential to grow.
This week this get-up-and-go 28-year-old chatted to me about her next venture which she calls ‘brand influencing’ and the use of a vibrant mixture of social platforms to spread messages and monitor trends in the public sector.
“That is the thing about living in an IT era,” she says. “You need to be one jump ahead and always strategising about how you can take your talents and interest just that bit further. I thought to myself if I can attract followers then I would be useful to brands who want to get their products better known.” A creative innovator in every sense, Zondi has never allowed hurdles to get in the way of what she wants to achieve and where she want to go.
“I suppose that goes back to my childhood living in a small rural area, miles away from anywhere. I had very little, but I always knew in my heart that one day I would be a princess and that I would be surrounded by beautiful things and beautiful people. “I always keep that image in my head. It’s about positive thinking. It really does work.” Part of those early dreams was to work with make-up, look like Marilyn Munroe, and learn all there is to know about the beauty world, get her drivers’ license – and a car.
“Coming from the middle of nowhere and being in a city was quite scary, but I did manage to land a job with a Durban department store at the beauty counter, which was great experience.”
HARD WORKER: KZN business entrepreneur Noxolo Zondi.