Vying for customer centric Eswatini
CUS TO MER cent rici ty should be a strategic and competitive advantage for every business.
This was revealed by Dr Oliver Museka, the chief organiser of the Es wa ti ni Customer Service Awards, during the announcement of the 2021 Eswatini Customer Service Excellence Award nominees. This was at an event held at Thokoza Centre in Mbabane, yesterday morning. The Eswatini Customer Service Excellence Awards are hosted by the Instituteof Research Management and Development( I RD M) a channel partner for CICM. The award committee has strategically partnered with the Youth Revolving Fund to steer customer centric it yin upcoming entrepreneurs and the Eswatini Tourism Authority.
The first full week of October is International Customer Service Week, this year it will run from
October 4 to October 8. During this week, organisations take an opportunity to appreciate customers and employees behind great customer service. Dr Oliver urged businesses to appreciate employees who work with customers and encourage them to deliver the best customer service. “The growth of a business rests on quality and power of customer experience, we urge companies to do right by their customers,” said Dr Oliver.
He further revealed that from October 8 to 12, 2021, IRDM would be runninganonlinecustomerservice trainingsessionforallprofessionals in the country. Also, he added, they were planning to launch Eswatini Customer Service Professionals association, which should be a platform for customer service professionals to network, share experiences and interact.
Youth Revolving Fund Manager Bhekizwe Maziya said, “We are proud to have partnered with customerserviceweekevents,asitisin ourmandatetopromoteexcellence and good customer service. Young people are encouraged by the incentives and awards.” This, Maziya stated he hoped would encourage the youth to strive for customer service excellence. Eswatini Tourism Authority, Head of Marketing Siboniso Madlopha said as tourism they encourage customer service more because visitors should be welcomed and made to feel at home and for that there should be strong root on customer services. Tourism is all about experience, he said, and the experience is centred ongreatcustomerservice.“Youcan only come back to a place where the service was excellent such that youfeelathome,thuswearehappy about this partnership because it will help us treat our visitors better andhopefullyattractmorethrough excellent customer service.