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LOS ANGELES - ‘Scream,’ a reimagining of a horror franchise that appeared to have run out of steam, dominated the box office, earning a scary good US$30.6 million.
The sequel is projected to earn US$35 million over the four-day Martin Luther King Jr. holiday weekend, a spectacular result considering that ‘Scream’ only cost US$25 million to produce. It also represents some positive news for the bruised and battered cinema industry, considering that ‘Scream’s’ success comes amid a spike in COVID-19.
It helps that ‘Scream’s’ target demographic is younger, which means that they may not have been as spooked by the highly contagious Omicron variant that is fueling the latest iteration of a seemingly endless pandemic. Paramount and Spyglass Media backed the reboot, which marks the first new chapter in the ‘Scream’ series in a decade and shares a title with the 1996 original - the ‘Scream’ saga is apparently so over integers. The film also brings back familiar faces such as Neve Campbell, Courteney Cox and David Arquette, who are once again haunted by a serial killer in a Ghostface mask. ‘Scream’ debuted in 3 664 locations.
And while Sony’s ‘Spider-Man: No Way Home’ was forced to surrender its box office crown for the first time since it opened in December, the superhero sequel still managed to put up some superb results.
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