It’s a game changer – director
MATSAPHA - His Majesty King Mswati III yesterday opened Kellogg Tolaram in Matsapha. The company that set shop in the country in 2019, started production in 2021. With a staff population of over 220 emaSwati, Kellogg Tolaram currently manufactures noodles which are supplies and sold in many retail shops locally.
Those who attended the event included Prime Minister Cleopas Dlamini, his Deputy Themba Masuku, Chief Justice Bheki Maphalala, ambassadors representing various countries, Cabinet Ministers, government dignitaries, diplomats and members of the business community.
According to Kellogg Tolaram Director Sub-Saharan Africa, Middle East, North Africa and Turkey, Gerald Mahinda, the company entered into a partnership with the Government of the Kingdom of Eswatini in 2019 that saw the investment undertaking by Kellogg Tolaram to invest in production capability and working capital towards the manufacturing of Kellogg Instant Noodles production facility.
Venture
“Kellogg and Tolaram Nigeria Ltd entered into a joint venture in 2015 for under E16 billion, enabling entry into new categories for Kellogg globally. This investment in the Kingdom of Eswatini, will allow the company to have better market access and accelerate noodles market penetration into the Africa continent as the Kingdom of Eswatini, is a member COMESA, SADC, SACU and the African Continental Free Trade Area.”
He said the Kellogg Tolaram JV also had noodles manufacturing capability in Egypt. Our noodles plant in eSwatini represents a critical milestone in Kellogg ambitious journey in expanding our portfolio as well as our geographic footprint across the African Continent.
The projects benefits go beyond the commercial agenda, the development of local suppliers and enterprises, skills and capabilities development as well as improvements in the community, Mahinda said.
He said Kellogg Tolaram factory supported the Eswatini economic growth imperatives.
Mahinda said, “Since production started in February 2021, 221 emaSwati were employed in various roles.” He said the company was grateful to His Majestys Government of the Kingdom of Eswatini, for the tremendous support and enabling this milestone.