US applauds stakeholders for visionary project
MATSAPHA – The United States supports the investment by Kellogg Toloram which was established in Eswatini three years ago. Kellogg is a US-based company while Tolaram is a Singapore-based company. The two companies partnered and decided to explore and expand in Africa where they already have a footprint in Nigeria, Egypt, South Africa and now Eswatini.
In her remarks, Ambassador Jeanne Maloney said it was important and appropriate to take time to recognise accomplishments. “I’m sure we’ll hear more this morning about challenges posed and overcome in the establishment of this factory–during the height of the COVID-19 pandemic. I applaud all who played a role in this success.”
She said they commended Kellogg Tolaram for the vision to invest in the people and country of Eswatini and for embarking on such an amazing and ambitious project. “Kellogg’s is an iconic U.S. brand, one that I and generations of Americans grew up with. Kellogg’s began so many years ago providing breakfast foods to Americans, it is now feeding the globe.”
Maloney described this company as one that has thrived for so long, an indication that it must be doing something right. “I’m sure it has to do, not only with innovation and meeting the needs of consumers, but also in building
His Majesty delivering his speech where he also named Kellogg Tolaram as Sibebe yesterday.
a corporate ethos and strong partnerships with employees and communities where they work. The Kellogg Tolaram factory has already proven to be a positive part of the community here – and has demonstrated the enormous potential of partnering in Eswatini’s growth.”
OppOrtunities
She said the US government was committed to advancing trade, commercial, and economic opportunities for mutual benefit, adding that they recognised the role business played in creating jobs and strengthen our communities. “We support US companies through commercial advocacy and by advancing a level playing field for US companies overseas. This is important; US law prohibits a US citizen or company to offer, pay, or promise money or anything of value to any foreign official for the purpose of obtaining or retaining business.”
The ambassador said this transparency was a hallmark of US business; hence they expected US companies to deal above-board. “The US Government has been a proud partner of the private sector in Eswatini. We have particularly encouraged firms to explore access to the US market through the African Growth and Opportunity Act (AGOA). Exports from Eswatini to the US market have been dominated by sugar, textiles, and garments, but the diversification demonstrated by the opening of the Kellogg Tolaram manufacturing plant should serve as a model for what is possible.”
She assured that with continued economic investments, Eswatini would advance towards achievement of the national development strategy.
“We also look forward to hearing more details soon on the upcoming national dialogue, a process that will promote healing and stability for the entire country. This is a moment of historic importance in Eswatini.”