Opportunities in FNB Eswatini partnership
NKONYENI - Tenders and investment opportunities are on the way as FNB Eswatini partners with the world renowned gold organisers, the Sunshine Tour.
The Sunshine Tour is a man¶s pro fessional golf tour based in Southern and East Africa.
The partnership will avail business opportunities in the business sectors liNe transport, hospitality and adver tising. The transport sector will looN into ferrying tourists to and from their destinations as well as increase mobility within the country.
:orth noting is that there is no sin gle tourist tour bus in Eswatini, which is now an investment opportunity for investors looNing to Moin the transport industry.
Hospitality
The hospitality industry will also not be spared in the growth as hotels and guest houses will now be used more often to accommodate the expected increase in the number of visitors to the country.
The advertising and marNeting in dustry of Eswatini is one that needs to grow, FNB Eswatini partnership with Sunshine Tour will attract the interna tional marNets and tourists, therefore, local firms in this sector will have to maNe sure that tenders available are not sei]ed by international compa nies. They can advertise through the tournament or through promoting it. Direct foreign investments continue to expand in the country providing opportunities for growth in business and the economy. Sunshine Tour Executive Liaison Officer Courtney De Barros said Eswatini was ideal for hosting international events.
Facilities
She said Eswatini had world class facilities which were needed to host international events and had room for more.
³:e are here to maNe golf tourna ments a reality and without the sup port of cooperate entities liNe FNB, this would not have been possible”, she said.
This is an opportunity for the coun try¶s tourism sector to grow as they are an entity which is able to attract international tourists.
De Barros also mentioned that their members comprises international businesspeople from Africa and the rest of the world.
She said the launch will give them an opportunity to come and see what the country was all about and invest where needed be.
Ability
³Sport, especially professional golf, has the ability to bring more people to the country and they need some where to eat, sleep and travel with,” she said. She added that through the tournament, over people were expected to visit the country and a maMority were always seeNing for investment opportunities.
She further mentioned that this would avail Mob opportunities in the sectors affected. FNB Eswatini Chief Executive Officer Dennis 0bingo said the partnership would provide a platform for maMor agents of this economy to meet. +e said this would be a meeting place of ideas that was free from the limitations of protocol and expensive suits. 0bingo said these associations and connections were creating business opportunities
Business sectors to benefit from this partnership include:
◗ Transport
◗ Hospitality
◗ Marketing and Advertising
◗ Catering
◗ Security
◗ Brand and Design
that in turn feed employment and economic growth.
³One would argue that while it may be true that not all businesspeo ple play golf, there is no sport that involves businesspeople more than golf,” he said.
The CEO added that the partnership is a distributor of value and it helped to spread some of the wealth business created. +e said they had advertising material that was being done by local companies, gifts and pri]es to be worn have been branded by local companies, catering and decor is from local suppliers.
0inister of Economic 3lanning and Development Dr. Tambo Gina said the partnership will significantly boost the economy of Eswatini.
+e said tourist have diverse interest, which will help benefit the economy of the country in different sectors.
³:e excitedly looN forward to at tracting a broader group of intention al travellers with diverse interest to support or witness this partnership,” he said. The minister added that as government, they encouraged more collaborative opportunities with the private sector.