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JOHANNESBURG - Some celebrities have moved away from being brand ambassadors for companies and decided to start their own brands. One such celebrity is rapper Cassper Nyovest, who has cleared the air about his alcoholic beverage Billiato and whether or not he owns it.
The rapper was clearing up the rumours made by Musa Khawula on Twitter, who claimed that Billiato was owned by David de Mardt. The entertainment blogger said Cassper was ‘being paraded’ as if he is the owner of Billiato.
Billiato is a premium alcoholic beverage which launched late last year. The beverage is available in many liquor stores across South Africa.
Cassper has described it as ‘the taste of wealth’ and the ‘Any Minute Now’ rapper criticised Musa’s tweet, calling him out for his bad research. “The funniest thing about this post is that this isn’t even David de Mardt. Lmao. Yall just be blogging and reporting rubbish. If you can’t even get a picture of David, how could your information be correct? Stop spreading lies, I own my product. I am the majority shareholder,” he tweeted.
Cassper frequently markets his alcoholic beverage which has become popular amongst his fans and the events he attends. De Mardt has a long history in the alcoholic industry and has been Managing Director of Pernod Ricard South Africa for several years.
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