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7¶6 often said that µit taNes money to maNe money.¶ This often refers to the fact that a business must advertise in order to create an awareness of what is being offered to the general public. The average person is e[posed to over 000 different brands and messages every day that promote a business or specific products. This means there are some certain advantages that can be gained by advertising, but there are certain disadvantages in the modern advertising campaign that must be considered as well. ,f you¶re thinNing about a new advertising campaign, then here are some of the pros to consider as you begin creating.

1. it’s an easy way to create a value proposition.

3rospects need to see that something can solve a problem for them in order for them to consider maNing a purchase. 9alue is often seen as saving someone time or saving them money. $dvertising is an easy way to prove that there is a value proposition to be considered with a brand or product. ,f the real value which is received is eTual to or greater than the perceived value received in an advertising message, then a solid relationship can be built.

2. It creates a way to set brands and products apart from the competition.

3eople today don¶t just want to buy something that is µgood enough.¶ They want to purchase the best product at the best price. ,f someone has got US$ 00 to spend on Champagne and there¶s a bottle of 'om 3erignon found within that person¶s budget, would they spend all of their

cash on the bottle of 'om or buy five bottles of US$20 Champagne instead" Setting a brand apart gives the product e[tra value and that¶s why most people would purchase the bottle of 'om.

3. It reaches multiple demographics simultaneously.

$dvertising is one of the easiest ways to reach out to multiple target groups at the same time. This action helps a business to better discover who their primary customers tend to be, the demographics to which they belong, and provides information that allows for prospect cloning. ,t also gives a business the chance to reach out to multiple new demographics in order to judge how influential their marNeting messages happen to be.

4. One single target demographic can also be emphasised.

$dvertising also allows for a business to specifically target one demographic. This is seen every day with direct mail campaigns, email marNeting, and even food commercials that air right when people get done with their - grind and don¶t feel liNe cooNing. ,f a business Nnows when and where they can reach specific prospects, then advertising creates a natural relationship-building point that can help prospects engage because they appreciate the value proposition that has been created.

5. Ultra-specific demographics can be targeted today.

,n the past, advertising was about choosing a certain time of day, a specific zip code, or households that earned a certain amount of money. Today all of these can become filters for an ultra-specific advertising campaign that happens online. This allows a business to find their best customers in the best places and Neep replicating those results over a potentially infinite period of time.