Times of Eswatini

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MBABANE threads! - Threads on

The Glam Life Society has a show ready for men of threads and finer things in the kingdom. 8nder the theme, µImpressin­g sartorial style for the future¶, the society is introducin­g a new lifestyle for the fashion scene in Eswatini. This is a one-day event taking place at The George +otel, in 0anzini. The event will begin from pm to pm and will be taking place on August . The sartorial show will include entertainm­ent such as soft -azz music, performers on stage, dance activity photoshoot­s by best photograph­ers, prize giveaways such as best dressed model, opening speech by 0C, models walking on stage showcasing the outfits picked by the Glam Life Society, as well as food and drinks hospitalit­y for the attendees.

The meaning behind this theme comes from the fact that as a new brand and a society known as the Glam Life Society, the members aim to bring magic in the form of expressing sartorial style in the fashion industry through promotions, events and marketing their brand that is all about classic style, fashion and modelling targeting especially male models.

Activity

The Sartorial )ashion shows in the .ingdom of Eswatini have actually been Tuiet and have had little activity due to many factors, one of them being the COVID-19 pandemic which affected the entertainm­ent space in a huge way. This event wants to bring the excitement of seeing models walking up and down the stage in their best clothing, in this case, classy outfits that spark glitz, glamour and fancy dressing.

This event will also showcase the essence of sartorial living such as dressing elegantly at all times even when attending an informal function or even when at your own home. Sartorial style is all about exhibiting flair of dressing comfortabl­y and without controvers­y such as the duke¶s wardrobe in the 19th Century which even if worn today would still look great and dandy.

In the .ingdom of Eswatini, an event such as a sartorial show which will exhibit male models dressed in their tailored clothes would be the first event ever to be hosted by the society or any other fashion house. The fashion industry is still growing and fashion designers are not getting much attention nor credit, so this event will bring change and growth since it is one of the core values through the services brand provides.

³Through this event, we as the Glam Life society brand want to reMuvenate and bring growth in the industry that is still growing and changing due to technology, as people now opt to buy clothes of brands online which is something we need to consider in the future. Research Sartorial living can be defined as a lifestyle of wearing tailored clothing, particular­ly menswear clothing. The word sartorial was first discovered in the first half of the 19th Century as at first sartorial pieces were sweatpants that followed a sartorial route in terms of clothing tend to become divorced from their origins as they became wardrobe staples. 1owadays, a sartorial person is not Must someone who follows fashion trends, but someone who pays attention to the three aspects of dressing elegantly which are fit, function and fabric,” said the founder and director for the Glam Life Society, Siphosakhe 0bingo.

After the event, attendees can mingle or network, wine and dine with the Glam Life Society models since it is an entertaini­ng event, so drinks will be served and the µno mask no entry¶ rule will apply.

Platform

Attendees will be given a platform to ask Tuestions about the Glam Life Society brand and even take a few snaps with the models who will be dressed by the Glam Life Society stylist 0oses Gule. The event aims to inspire, promote fashion and classic events, as well as bring the notion of elegance and modern sartorial style to the fashion industry of Eswatini with some glamour and flare.

The obMectives of such a show in the country are to showcase sartorial living in menswear and how males should dress elegantly, promote fashion and classic events in the future and enhance classic wear through constant everyday habits of looking classy and achieve and maintain growth in terms of menswear etiTuette, class.The society also aims to receive attendance from models from the ages of 1 to , particular­ly men. These gentlemen are supposed to have a passion for looking classy at all times. Also there is a space for brands, fashion designers and corporate business people. Such people have an interest for such events because their dress codes encompass of classy outfits, whether designed by a fashion designer or a brand, or worn by corporate people.

0r Cheap fabric center, 3ower and )ormal Wear Eswatini are some of the local clothing and fabrics shops that will be at the event to showcase and also teach the eager fashion enthusiast­s about the perfect materials available to them at reasonable prices. These shops will also get the opportunit­y to teach each other and compare what they are giving to the consumers.

 ?? (Courtesy pic) ?? Fashion influencer and brand Ambassador, Choaro Grey Motshoneng.
(Courtesy pic) Fashion influencer and brand Ambassador, Choaro Grey Motshoneng.

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