Times of Eswatini

BEHIND THE CEO’S DESK SwaLebs Magazine, a creative centre stage

- BY SANELISIWE NDZINISA

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ITH oaœnilhninees­emtocahara­dkneagtp.etstoaraen­fionrcrien­agsminaggl­yǦ beniegfiit­taslwmhaic­ghaœarineeusno­mfafetcrhg­erdebayt otAhneromn­leindieamc­haagnanœeinlse. is a digital ipnutberli­ecsattitoh­natocnaans­gpeenceifr­iactseurbe­jveecnt uoer caonndtepn­rto.vide significan­t archival

ven if there are already other mhaasgbaeœeineasbǡle­wtoaofefbe­rs somageatœhinge uni“uely valuable to the art and enǦ teormtatih­namndenaœtoindeutsh­turyla. ǡ tpheafokui­ngdetor of wa ebs agaœineǡ she shared tahnadt ethnetemrt­aagianœmineenwt pasubanlic­oantliionn­e easrtǦ

WUNIQUELY VALUABLE

tablished in ʹͲͳ͹. Dz t is operated by laegasroes­ufpouorf seišasyonuanlg­edpietoiop­nlseǡaiyt eraerǦ and so far it has released a total of ͳre͵cednittliy­osntsadzr. tehdermela­egaasœiningemhao­snathlsloy publicatio­ns called Ǯ he ots eǦ loadedǯ which feature recent trends and events. he magaœine focuses mainly on swatini celebritie­s folǦ bloywthine­glotchael elantteesr­ttastinrim­desntoibns­deursvterd­y where there has been growth in the tignhrdeoi­uwrstcthrr­yafrfatos.ma winhdoivle­idaunadl tahretisle­tvsealnodf a pwlatfoebr­ms thaagtaœwinilel acoffmored­s lioncasl cwrielal btieveasba­lecteonhtr­aevsetathg­eiwr shkeirlels­tahnedy achievemen­ts marketed to their fans and the world at largeǡ considǦ jepurosisn­tsgbibythi­slaihttyao­roninfligr­neteahmceh­aliingnagkœ.tihne smhasvseea­s

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Vision statement:

LOCAL CREATIVE

the ingdom of swatini. be a large media house owgitrhowi­natenrdǦ national standards and employ the

Mission statement: sykoiullts­haonfd tsawleanti­tns.i for their artistic smwalal; iet bstsartead­gaœsijnuestsa­tadrteeadm­vaenrdy a wish. DzAs a teamǡ we struggled to release our first edition in the year it was establishe­d; we finally rʹeͲleͳaͺs.ed oeuarlfsir­ostheaditt­iondienaAl­uwguitsht peoowpelev­etrǡytiond­gatyowstee­arleonuor tctohnacte­bpitg. pburetswee­ntarweemso­trviivnegs­foasht arndthoamr­da. kAet tsaurgeett­hoatf erevleeray­syineagrew­dietimonee­stsoeuarǦ asoctnivai­ltlyieasndz.d fulfilling all our other ingepthous­iltaivsaei­deǡnwerhge­yn atskthede iwnsotrilk­lǦ placeǣ Dz let my team be as creative caosmtheeu­ypcaannd bruen. thaelilrow­owtnhaecmt­ivtioǦ attinoiles­uslocinuhi­nneevsdwoe­olrivutetr­hhtoewhreg­mhmaantgin­swaaœaetiinnosy­enttat.hdzhniandtg­fgotohre.ast

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 ?? Pics) (Courtesy ?? Lomthandaz­o Methula, the founder of SwaLebs Magazine. She is currently reading ‘Bare: The Blesser’s Game’ by Jackie Phamotse (inset).
Pics) (Courtesy Lomthandaz­o Methula, the founder of SwaLebs Magazine. She is currently reading ‘Bare: The Blesser’s Game’ by Jackie Phamotse (inset).
 ?? ?? The cover reveal for SwaLebs Magazine winter edition 2022.
The cover reveal for SwaLebs Magazine winter edition 2022.

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