Times of Eswatini

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MBABANE – ‘Positionin­g our artists and Eswatini to stake its claim in the thriving global creative economy.”

Antidote 0usic and Antidote Culture Foundation in partnershi­p with the 0usic ,n Africa Foundation, present the 9ukubone 0usic Conference , developed as part of the 0usic ,n Africa Live programme, supported by the *erman Federal Foreign 2ffice, Siemens Sifting, and *oethe-,nstitute. The venue is yet to be announced.

Industry

9ukubone is a series of panel discussion­s and a master class featuring thought leaders in (swatini’s music industry, born out of the need to shed light on the issues facing the music industry, while simultaneo­usly e[ploring solutions to creating sustainabl­e career pathways in the creative sector.

The conference will feature a total of speakers who will address to the artists who will be in attendance.

9ukubone aims to give artists, music producers, artist’s managers and record labels in (swatini the capacity to successful­ly build a sustainabl­e music careers and ma[imise the monetisati­on of their craft. 2ne hundred of them will be invited to take part in a three-day conference, fromAugust - this year.

The conference will be made up of panel discussion­s, master classes and networking sessions with various music business profession­als.

Monetisati­on

The topics to be covered range from the role of intellectu­al property rights in music monetisati­on to;

+ow to empower women

into leadership roles in the music industry.

The challenges and opportunit­ies

● for music in (swatini.

,nnovation in music.

0ental health awareness

and support in the music industry.

Quality

,n (swatini, music and the arts at large are often seen as a hobby for those who couldn’t make it in school. +owever, music enhances the Tuality of life, comforts us in times of distress, inspires social change, but most importantl­y, music is a key component in driving economic growth.

9ukubone is our contributi­on towards that.

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