Times of Eswatini

Google Ads 2.0 – The Privacy Sandbox

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BY BAFANA GAMA

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SNOWSEN INNOVATION­S

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HE

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woman who likes handbags’ or ‘a einxgpsepr­ireonvcide­e, maomroerae­npdemrsorn­ealuisedr teen user with an interest in fashion’ iunssetre.aCdoomf puanniqieu­selcyainde­sntitlilfy­uisnegtthh­ies data is being mined to provide itshemseor­eexpwereil­eln-vcerss. Nedo oinrgathni­satthioant info from the Sandbox to target ethxepierr­aiednscaen­sd. provide personalis­ed Google, or Google Ads in particular.

Almost every site you visit will While there are some who feel this athilamgvo­eryaiotGuh­omborogwle­saedthpeow­peubp,,thaendseea­arch tmhaeyUbSe$a2s8te3pbi­niltlhioen­rigDhotGld­laoireosct­gtiholanet,

DATA COLLECTION RECEPTION

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Google has a wider reach – the mo

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uthserms’ boevset ginetnerue­isnteslayt heaasrAt,naidmros itdo The Privacy Sandbox is an initiaincr­ease user security and improve thiveeubsy­erGforomgl­ethteodtar­tyaatnhedy­sperpoavri­adtee.

THE PRIVACY SANDBOX

the oAtnhderoh­iadnuds,eitr’sexrepaelr­lyiednicfe­fi.cOulnt wIonrksihn­ogrot,ntahewtaey­cthoccomnt­pinauney tios tohatht icnokuGldo­ongelgeact­oivueldlyd­aoffseocmt seuthcihng­a harvest and collect user data, but massive revenue stream without

isto.mWeeo’ltlhhearvm­e etothwodai­toamndakse­euphofowr this new method avoids specifics, tahnadt pardovveir­dtiessergs­encaenrasl­tisilel dusme.eFtriricss­t

the Privacy released in 2020, the Privacy SandSandbo­x rolls out to the public, and

how the whole solution influences btoopx, hanasdhGao­domgleixie­sdnroewvig­eewasrionn­gduepstko

Gthoeowgal­ey tahnedgean­lletrhalep­mubolincop­peorcliesi­vtiecs, introduce it to Android. While the sdersvketo­apsainmdil­marogboila­el,Stahnedibr­oimx mplaeyanll­etig-ceodmlypie­ntviotilve bdeihna. viour they are

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gram. It will also assist in avoid

UwChKich will be called Meta ing impersonat­ors who might Verified and will give verified try to steal the online identibadg­es to paying users veri

ptireesvoi­ofuostlhye­arnunsoeur­nsc.eFdactheab­tofokr fied by Facebook or Instagram.

“Good morning and new produsers to have a verified account, uct announceme­nt: This week,

ugosveersr­nwmoeunltd­IDhaavnedt­porsouvbem­thietiar we’re starting to roll out Meta

Verified, a subscripti­on service

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has cemented this requiremen­t. badge, get extra impersonat­ion This is meant to cut down on protection against accounts

tahned bnoutms obnetrhoef­pflaktfeor­amcc, wouhnicths claiming to be you, and get direct access to customer support,” many users have complained Zuckerberg said in a post. about for years. Meanwhile, The new service is expected

Facatcievb­eolyomk oalnsiotos­rafiodritf­awkeoualcd­to cost US$11.99 for web users or US$14.99 on iOS, about R215 counts that might spring up in and R270 when converted to response to this change. today’s currency exchange rate. The blue tick is typically re

saethrvlee­tdesf,oarncdelpe­rborfitlie­essr, ebarsaonnd­as-, It will launch next week in Ausmtraolr­ieacaonudn­tNrieswsoZ­oena.land and

pbulybwlic­e.ll-known to the general The blue verificati­on badge

TYou may need to sum values that are not all listed together in a spreadshee­t. You can sum these values, but you cannot use the AutoSum shortcut or the AutoSum tool. Choose the function SUM. For Number1, select a cell or range of cells that will be included as part of the total. For Number2, select another cell or range of cells that will be included as part of the total. Continue for Number3, if needed, and so on until you capture all numbers that should make up the sum. Click OK. Example: SUM(A2,C9:C12,E5).

Instantly copy a formula to multiple rows Many of the formulas we use are intended to work for multiple rows of data. In that case, when a formula is added to your first row of data, that formula needs to be copied down to all rows of data. Instead of grabbing the Fill Handle (the solid green box that appears in the bottom right corner of a cell when it is selected) and dragging all the way down, it is easier and quicker to simply double-click the Fill Handle. This will work if the cells in the column to the left of the copied formulas are not empty.

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