Times of Eswatini

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2. Interior design services

Interior design services can be done by anyone with an artistic mindset and some skill in drawing or painting. You

NARROW down your target market before opening a furniture location. These days, many consumers think about online shopping when they hear the term ‘furniture’. While smaller pieces are finding success online, there’s still a market for brick-andmortar furniture stores.

Most of these businesses also maintain a web presence, but there’s something about the in-person shopping experience that can’t be replicated online.

Several studies suggest that in-store purchases are not a thing of the past, and online and in-store furniture can coexist. If you’re interested in opening a furniture business, it’s important to plan for the event. We spoke with experts in the industry to learn more about how to open a furniture store.

Generate an idea, business plan

The first step to opening a furniture store is coming up with your idea and developing a business plan. You’ll want to start by figuring out what type of store you want to open. You’ll want to answer each of the following questions:

What will your business sell? Who is your target customer? What type of prices will your business set?

Who are the competitor­s in your industry and local area?

Who will be on your team?

There are dozens of other questions that need to be answered, but opening a furniture store is like opening any other business. It’s critical that you determine what you want to sell and who makes up your target audience. It’s important to create a furniture store that satisfies a need of your customers.

Choose a name for your furniture store

In addition to the other basics that go with creating a business plan, take time to find a good business name. When contemplat­ing how to create a good business name, you should

consider a few factors.

Meaning: There should be some meaning to the name from the customer perspectiv­e. That meaning may be developed over time, but you’ll want a brand name that is recognisab­le to customers.

Simplicity: Look for names that are relatively short and easy to say. Apple, Google, Facebook and Nike are all major brands that are easy to say. If your brand is a mouthful, it’s probably not the best name for branding purposes.

Uniqueness: Don’t opt for a name that’s close to that of your competitor­s. Look for something original and authentic that encapsulat­es your business. Try to draw your own inspiratio­ns for

names without looking at other brands.

The name doesn’t determine the success of your business, so it shouldn’t be the focus when opening a furniture store, but you do want to at least put some thought into naming your business entity.

Cover your legal basics

Covering your legal basics includes choosing a business structure, following any regulation­s and obtaining the right licences and permits. A basic business operation licence, which allows you to operate your business in the city, county, or state you do business out of.

An employer identifica­tion number (EIN), which is a federal tax ID that allows you to hire employees to work at your storefront and ensures your business collects payroll tax.

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