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2. Interior design services
Interior design services can be done by anyone with an artistic mindset and some skill in drawing or painting. You
NARROW down your target market before opening a furniture location. These days, many consumers think about online shopping when they hear the term ‘furniture’. While smaller pieces are finding success online, there’s still a market for brick-andmortar furniture stores.
Most of these businesses also maintain a web presence, but there’s something about the in-person shopping experience that can’t be replicated online.
Several studies suggest that in-store purchases are not a thing of the past, and online and in-store furniture can coexist. If you’re interested in opening a furniture business, it’s important to plan for the event. We spoke with experts in the industry to learn more about how to open a furniture store.
Generate an idea, business plan
The first step to opening a furniture store is coming up with your idea and developing a business plan. You’ll want to start by figuring out what type of store you want to open. You’ll want to answer each of the following questions:
What will your business sell? Who is your target customer? What type of prices will your business set?
Who are the competitors in your industry and local area?
Who will be on your team?
There are dozens of other questions that need to be answered, but opening a furniture store is like opening any other business. It’s critical that you determine what you want to sell and who makes up your target audience. It’s important to create a furniture store that satisfies a need of your customers.
Choose a name for your furniture store
In addition to the other basics that go with creating a business plan, take time to find a good business name. When contemplating how to create a good business name, you should
consider a few factors.
Meaning: There should be some meaning to the name from the customer perspective. That meaning may be developed over time, but you’ll want a brand name that is recognisable to customers.
Simplicity: Look for names that are relatively short and easy to say. Apple, Google, Facebook and Nike are all major brands that are easy to say. If your brand is a mouthful, it’s probably not the best name for branding purposes.
Uniqueness: Don’t opt for a name that’s close to that of your competitors. Look for something original and authentic that encapsulates your business. Try to draw your own inspirations for
names without looking at other brands.
The name doesn’t determine the success of your business, so it shouldn’t be the focus when opening a furniture store, but you do want to at least put some thought into naming your business entity.
Cover your legal basics
Covering your legal basics includes choosing a business structure, following any regulations and obtaining the right licences and permits. A basic business operation licence, which allows you to operate your business in the city, county, or state you do business out of.
An employer identification number (EIN), which is a federal tax ID that allows you to hire employees to work at your storefront and ensures your business collects payroll tax.