On­line jury helps Alibaba set­tle con­tro­ver­sial In­ter­net dis­putes

Fiji Sun - - Pacific News - Hangzhou:

Chi­nese e-com­merce gi­ant Alibaba said on Thurs­day that its 5 mil­lion mem­ber on­line jury has be­come a key force to help the firm tackle con­tro­ver­sial In­ter­net dis­putes.

Alibaba said the jury has de­liv­ered more than 100 mil­lion ver­dicts since it first dis­puted a case in De­cem­ber 2012.

The com­pany said from 2017, the jury has in­volved more le­gal ex­perts, con­sumer right ac­tivists, in­dus­trial in­sid­ers, and gov­ern­ment representatives, which have fur­ther en­hanced the pro­fes­sional level of case set­tle­ments.

Ac­cord­ing to le­gal ex­perts, some on­line dis­putes in­volve in­fringe­ments that are dif­fi­cult to be checked di­rectly by laws and reg­u­la­tions. Ecom­merce plat­forms have found it hard to tackle such cases that lack a le­gal ba­sis.

For ex­am­ple, some mer­chants with reg­is­tered trade­marks sell prod­ucts re­sem­bling big brand prod­ucts on­line, which can­not be eas­ily iden­ti­fied as fake goods un­der the law.

In such a case, the on­line pub­lic jury can vote to de­ter­mine the prod­uct’s de­gree of fault.

Once the jury iden­ti­fies them as coun­ter­feit goods, Alibaba will in­spect and block their brands’ on­line

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